Announcements at Google I/O last week include those by the Google Chrome Team about the availability of technologies in a session titled: “What’s new for The Web Platform.” It’s no coincidence that the two primary speakers of the session, Ben Galbraith & Dion Almaer, co-wrote a book about AJAX and Web 2.0 back in the…
Most of the Content Management Systems (CMSs) businesses use today were originally built for a single purpose — delivering content to a desktop web browser. Looking closer, WordPress — the open-source platform now used for everything from e-commerce to massive corporate sites and owning 65% of the CMS market (see the image below) — was…
Google News Showcase launched in October 2020 to offer paid licensing options to publishers. The Showcase is now available in the U.K., Australia, Germany, Brazil, Argentina, Italy, Czechia and India. Google News Showcase is now available on desktop, according to an announcement from Alex Cox, Product Manager of News. “Now every user of Google News, regardless of what device they’re using, can see…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, we saw a lot of announcements from Google…
As the app market continues to grow, standing out in the app store is getting harder. New features announced by Google today aim to help app developers reach new users, understand data and insights to improve performance, and keep people coming back to the apps they love. App campaigns coming to desktop in June. Many…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and it’s Global Accessibility Awareness Day (GAAD). “The…
At Google I/O, John Mueller, Google Search Advocate, spoke about new video structured data that you can use to help your videos gain more visibility in Google Search. The new structured data is called Clip markup and Seek markup and they work to help Google create key moment video clips in Google Search. The announcement.…
Google is launching new features for Smart Bidding to help make automation more intuitive to search marketers’ needs and better cater to changes in each advertiser’s individual market. Top signals changes. Advertisers can now use top signals for search campaigns using Target ROAS and Maximize conversion value. “Currently, you can only view top signals for…
Search marketing is evolving faster than ever. Brands that don’t prioritize their organic presence risk getting left behind by their competition. How can businesses like yours not only survive but thrive and grow through this period of disruption? On May 12, I moderated a Search Engine Journal webinar presented by Seth Besmertnik, Co-founder and CEO,…
Your once-a-year opportunity to train with and learn from some of the smartest people in search marketing is here: Attend SMX Advanced, online June 15-16, to unlock two intense days of expert-led sessions, data-rich case studies, and actionable tactics that drive measurable results… all for just $219. Check out the speakers you’ll learn from next…