In an email sent to Android app developers on Wednesday, Google announced that it will enable users to opt out of sharing their Advertiser ID (the unique device identifier that enables marketers to track users as they move between apps), the Financial Times reported Thursday. The announcement comes less than six weeks after Apple rolled…
Good morning, Marketers, what if we shook up the traditional search model? That’s what search engine Neeva is asking in its latest announcement. The company said yesterday that they’re going to begin sharing “at least 20% of their topline revenue with content creator partners when their content is used to directly answer a Neeva customer…
We know our audience is made up of talented SEOs, which is why we’re very excited to announce that we are looking for an experienced content and SEO manager to work on Third Door Media’s flagship brands MarTech and Search Engine Land. Specifically, we are looking for someone who can help us grow our audience…
How to evaluate a site for “quality” is among the most misunderstood concepts in SEO. Getting this wrong can result in you leaving sites out of your outreach that can drive traffic – or worse, including sites that will provide no value or potentially hurt your SEO performance. On May 26, I moderated a sponsored…
In April, Google added regular expression filtering support to some of the Search Console reports. The issue was, it only let you filter on positive matches, not exclude negative matches. Today, Google announced you can now perform negative matches using regular expressions (regex) in the performance report in Google Search Console. The announcement. Google said…
Google has published more details on its transparency policies around Google News for publishers. This has come a few months after Google quietly published new manual actions for Google News and Google Discover content policies. Google said it “considers what types of information an ordinary person might find helpful if they want to assess a…
I won’t stand on this soapbox for long, but while I’m here, I want to take a second to advocate for something counterintuitive coming from someone with the title of Sr. Analyst, Paid Search: you should pause paid search. Not outright. Not all at once. But with the right structure and parameters, pausing paid search…
Microsoft Advertising is now rolling out Facebook Import, enabling advertisers to carry over their campaigns, ad groups, budgets, creative assets and more from Facebook into the Microsoft Audience Network, the company announced Friday. Why we care Facebook Import allows advertisers to extend their campaigns to Bing and the Microsoft Audience Network without spending extra time…
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to…
Google is rolling out integrations with more e-commerce platforms to enable retailers to show their products for free across Google, the company announced Thursday. It is also testing a new checkout experience that shows shoppers all the purchasing options offered by a merchant in one place. Shopping partnerships with more platforms. Expanding on the Shopify…