“You can adjust conversion values based on characteristics like location, device, and audience. By applying a rule to these characteristics, you can adjust conversion values to align more closely with your business outcomes,” said Stephen Chang, Product Manager, Google Ads in an announcement. This added feature means that businesses can use their inherent knowledge of…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, aren’t you tired of hearing “it depends?” After…
Planning a site migration? Migrations are one of the more difficult – and often dreaded – SEO tasks. To make it work, you need to avoid common pitfalls that can impact your visibility and result in lost traffic and revenue. On August 11, I moderated a sponsored Search Engine Journal webinar presented by Cody Gault,…
Beginning early this morning, there have been numerous reports of images not loading in Google’s Top stories carousel (as seen below). The issue seems to affect search results globally and Google has confirmed that it’s a bug. The Top stories carousel, where featured images are not currently loading. Some have also taken screenshots in which…
Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what’s the linchpin in CRO? In his…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, all the traffic and rankings aren’t worth a…
Google’s reporting tool for indexing bugs is now available to all signed-in Search Console users in the U.S., the company announced on Monday. The tool, which was first announced as a pilot program back in April, can be accessed at the bottom of the URL inspection help document and indexing coverage report document. The button…
Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site. In fact, it doesn’t even guarantee that your content will show up in search results: 90% of content on the web gets no traffic from Google, according to 2020 data from Tim…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you set it and forget it?…