When it comes to creating ads that convert searchers into customers, many advertisers dive in to structure, testing, and more, and gloss over one of the most important elements of any campaign: copy. Your ad copy is the very basic building block of your advertising. Getting it right can be the difference between a milquetoast…
Beginning in July 2022, advertisers will no longer be able to create new ETAs or edit existing ETAs in Google Ads according to an announcement by Sylvanus Bent, Product Manager, Google Ads . “Your existing expanded text ads will continue to serve alongside responsive search ads, and you’ll still see reports on their performance going forward.…
On Saturday, Google Search Advocate John Mueller clarified that the changes the company has been making to titles in the search results have no effect on rankings. “This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated. Why we care This means the titles you wrote…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and a lot can happen in a year.…
The world of AI and Machine Learning has many layers and can be quite complex to learn. Many terms are out there and unless you have a basic understanding of the landscape it can be quite confusing. In this article, expert Eric Enge will introduce the basic concepts and try to demystify it all for…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the title tag debacle has to improve, right?…
SMX Next returns virtually on November 9-10, 2021 focusing on forward-thinking search marketing. AI and machine learning have already become part of both paid and organic search performance. Commerce platforms are just as powerful as the traditional search engines for driving sales. And new ways to deliver content across search and social platforms are giving creative marketers more options for driving…
Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,” Danny Sullivan said via the Google Search Liaison account. What took so long. Google originally said this update would “roll out across the next two weeks.” But as you can see,…
Looking to build an effective SMS marketing campaign for your local business? Did you know that text is the only marketing channel with a 98% open rate? On August 19, I moderated a sponsored Search Engine Journal webinar presented by Thomas Clawson, Partner Marketing Manager at Podium. He shared tips on what SMS marketing really…
Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. Walking into any new SEO project presents marketing strategists with unique challenges. Different website properties need solutions tailored to their specific issues. And with so many things to…