Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles…
“To give users of our products even more transparency, we are enhancing ad disclosures withnew advertiser pages. Users can access these disclosures in our new ‘About this ad’ menu tosee the ads a specific verified advertiser has run over the past 30 days,” said Google in an announcement today. As part of the company’s advertiser…
Google Analytics 4 introduced a new take on the go-to analytics platform for many marketers. Reimagined from the ground up, with a new interface and tweaked primary metrics, GA4 also requires a different setup process to get tracking tags in place. Google Tag Manager (GTM) provides an easy, templated route to install GA4 on your…
The distinction between surviving and thriving search marketers is the ability to stay on top of the latest SEO and PPC tactics and trends. Only by meeting these changes head-on can you continue to power search marketing success. Attend SMX Next, online November 9-10, to learn actionable, trusted tactics and insights you can immediately apply…
“Mozilla is running an experiment on 1% of the Firefox desktop population currently, which sets the default search engine to Bing in the web browser,” said Martin Brinkmann for ghacks. Search choice is an ongoing issue. We’ve written about search choice before as it’s been a topic of conversation even beyond the search community: Google…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and I’m not going to lie. Every time…
Google has confirmed that it not only made a change to what title it shows in the search results but also disclosed how much of a change it actually was. For the past few weeks, Google said it was using your chosen HTML title tag 80% of the time. Now Google said it is using…
Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns. The new Display campaign type. “In this new Display campaign experience, you’ll have all of the reach and performance…
The only constant in the search marketing world is change: Google’s page experience update (and countless others), machine-powered technologies, growing customer expectations, new ad formats, new search behaviors, new privacy guidelines… the list goes on. As a search marketer, part of your job is to meet the latest industry changes head-on. It’s also essential to…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you thinking about 2022 yet? As…