Successful search marketing requires thoughtful coordination between diverse teams responsible for SEO, PPC, content, data, and beyond. One key to nurturing that coordination is a shared training experience that gets teams on the same page, speaking the same language, and working towards a shared vision of success. Attend SMX online, November 9-10, to unify your…
Google Chrome is now testing side search, a new feature that makes it easier to compare search results on a single browser page. “We’re experimenting with a new side panel in the Chrome OS Dev channel, so you can view a page and the search results at the same time,” Google announced on the Chromium…
Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022. Testing of FLEDGE, the company’s remarketing solution designed so that third parties cannot track user behavior across sites, is being delayed to Q1 2022 as well. The Privacy Sandbox timeline, as…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and have you ever been “Instagram-influenced” to buy…
Google’s products enhancement report within Google Search Console reporting now has some improvements. The errors are now more granular and give you more actionable errors and notices on what to work on to improve your errors with the product structured data on your pages. The notice. Google posted this update in the data anomalies help…
Since the beginning of the pandemic, Yelp has rolled out a number of profile attributes for restaurants, ranging from vaccine-related notices to attributes for LGBTQ and Asian-owned businesses. Now, Yelp is rolling out a Virtual Kitchens attribute for ghost kitchens, virtual restaurants and virtual food courts to identify themselves to potential customers and cut down…
Microsoft Advertising has introduced Credit card ads as an open beta, the company announced Tuesday. Credit card ads will become available this week to advertisers targeting customers in the U.S. and Canada. Over the last six months, the company has also launched ad formats specifically for the travel and leisure and automotive sectors. An example…
If you’re a social media marketer, you know Facebook isn’t a fan of Apple’s recent privacy changes. The social media giant recently announced some updates and new features to help business owners advertise on the platform in light of the loss of data from Apple. “The social networking giant has repeatedly argued that Apple’s changes…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers and no one likes bugs. Yesterday morning I…
A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new details on how keyword matching works when a search is identical to a given keyword as well as when…