Google has confirmed an issue with the Google Ads console where there is “higher than normal latency” during the ad review process for Responsive search ads (RSAs). Google said this is impacting a “significant subset of users.” If you are noticing slowness in the Google Ads console, do know Google is working on resolving it.…
Twitter is piloting three new ad types – Interactive Text, Product Explorer, and Collection ads. Only a few brands have access to them, but the new ad types will be visible to all U.S. Twitter users (iOS, Android and the web). Here’s everything we know about the ad formats and examples of brands using them.…
Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. April 1 Associate Content Editor @ Local SEO Guide (U.S.…
What is a toxic link? Are toxic links the same thing as spammy links? Can too many of these hurt your site’s ability to rank? If you are uncertain as to whether you would benefit from filing a disavow, this article should answer your questions. What is a toxic link? A “toxic” link is generally…
Google has created a new Data Studio template. You can use Google’s Search traffic monitoring dashboard to quickly see if there are any significant changes to the performance of your most important pages and help uncover whether you may have any potential SEO issues. Google also announced that its Search Console connector now includes Discover…
SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for success. That means communication is key. Having a plan for how you will communicate with your clients throughout the engagement is an important…
Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, and profits by deploying the most effective ads at scale. However, this advanced advertising technology doesn’t negate marketers’ responsibility for crafting rich, engaging…
NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories…
Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we…
Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem strange for brick-and-mortar stores to focus on developing their online presence until you realize that the majority of customers use the internet to learn about…