Many brands are just now discovering TikTok. If you’re struggling to understand how it works and how your brand can make the most of it, TikTok has some video tips. TikTok has shared the following four video best practices for brands. 1. Go full-screen. TikTok advises using a 9:16 aspect ratio for videos. In the…
YouTube Search Insights, which was previewed as an experimental feature in November, will become available to all creators and brands by the end of this month, the company announced. The tool shows you data based on searches across all of YouTube, as well as just your viewers’ searches. There is also a content gap filter,…
Search advertising revenue continues to grow. In 2021, according to the IAB, search accounted for $78.3 billion of all U.S. digital advertising revenue, which came in at a whopping $189 billion. However, the IAB noted in their Internet Advertising Revenue Report: Full Year 2021 report that the growth of search wasn’t as strong as other…
Are your Mother’s Day paid search campaigns ready? If not, now is the time. Microsoft Advertising today released new data and tips that provide some useful consumer search insights. Although search queries typically peak the week before Mother’s Day, searches start picking up five weeks before the holiday. That would mean queries already started increasing…
It’s a shocking number. During what has become known as the “Great Reshuffle,” 618,000 marketers left their jobs in 2021. That figure is 31% higher than in 2020. You should expect more reshuffling for the remainder of 2022. In the U.S. alone, 24% of marketers are actively looking for a new job, and 62% are…
Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our team to analyze indexing patterns for MarTech’s pages. In Part 6, we discussed the necessity of…
Search marketers are buzzing about Google’s John Mueller calling AI-generated content “spam.” He did this while answering a question during the April 1 Google Search Central SEO office-hours hangout (and it was no joke). Mueller’s response is not shocking. Especially considering Google has answered this question many times in recent years. Plus, automatically generated content…
“The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an emotional sentiment. However, the translated version of that phrase doesn’t have the same impact or meaning in different languages and cultures. For example, in France, they say “Le client n’a jamais…
Twitter has made Professional Accounts available to all of its global users. Professional Accounts, originally introduced in October, are now available to “anyone who comes to Twitter to do business.” Businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features, according to Twitter. Converting is…
Some days in the world of SEO, it feels like “Groundhog Day” – the classic 1993 movie where Phil Conners (played by Bill Murray) repeats the same day over and over. But instead of the day repeating, one question gets asked over and over and over. It usually goes something like this: what are some…