Last year, after spending a few days at a work summit in Austria, I asked Perplexity for the latest news related to SEO and AI search. It responded with details about a supposed “September 2025 ‘Perspective’ Core Algorithm Update” that Google had just rolled out, emphasizing “deeper expertise” and “completion of the user journey.” It…
Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will automatically upgrade to AI Max. While advertisers have speculated about this change for months, the…
Google updated their report-a-spam documentation to reflect that the feature may now be used to initiate manual actions against websites that are found to be spamming. This is a change in policy that gives SEOs the opportunity to now have their spam reports potentially go into the queue for a manual action. Change In Spam…
It works, until it doesn’t. The Chase Imagine you’re a news publisher. Your journalism is good, you write original stories, and your website is relatively popular within your editorial niche. Revenue is earned primarily via advertising. Google search is your biggest source of visitors. Management demands growth, and elevates traffic to the throne of all…
Ask ChatGPT or Claude to recommend a product in your market. If your brand does not appear, you have a problem that no amount of keyword optimization will fix. Most SEO professionals, when faced with this, immediately think about content. More pages, more keywords, better on-page signals. But the reason your brand is absent from…
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. Improving search visibility across traditional and AI search requires evolving our methods and updating how teams work together to improve outcomes. Content teams and SEO teams have always needed each other. But with AI search raising the bar on…
I’ve been putting this one off. Not because the argument is hard to make – it isn’t – but because the behavior it’s about has been a fixture of the SEO industry for as long as I’ve worked in it. The shiny new object arrives, the FOMO kicks in, the conference decks update, and an…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI Mode is compressing the stage where buyers compare, reject, and discover brands on their own. Our new usability study of 185 documented purchase tasks shows that 74% of AI Mode final shortlists came directly from the AI’s output – no external check,…
Ask any PPC professional what career shape they are working toward, and most will say T-shaped. One deep specialism, broad supporting knowledge across adjacent areas. It became the dominant career framework in marketing over the last decade, and for good reason. In a world where platforms were simpler and clients valued versatility, the T-shaped practitioner…
This post was sponsored by Alli AI. The opinions expressed in this article are the sponsor’s own. Everyone assumes Googlebot is the dominant crawler hitting their website. That assumption is now wrong. We analyzed 24,411,048 proxy requests across 78,000+ pages on 69 customer websites on Alli AI’s crawler enablement platform over a 55-day period (January…