Ask any PPC professional what career shape they are working toward, and most will say T-shaped. One deep specialism, broad supporting knowledge across adjacent areas. It became the dominant career framework in marketing over the last decade, and for good reason. In a world where platforms were simpler and clients valued versatility, the T-shaped practitioner…
This post was sponsored by Alli AI. The opinions expressed in this article are the sponsor’s own. Everyone assumes Googlebot is the dominant crawler hitting their website. That assumption is now wrong. We analyzed 24,411,048 proxy requests across 78,000+ pages on 69 customer websites on Alli AI’s crawler enablement platform over a 55-day period (January…
WordPress co-founder Matt Mullenweg responded to Cloudflare’s announcement of EmDash as the spiritual successor to WordPress by invoking Will Smith’s Oscars slap, telling Cloudflare to keep the WordPress name out of their mouth. Cloudflare’s CEO responded with a tweet that invoked the WordPress name. Mullenweg ultimately edited his blog post to tone it down. Screenshot…
Cloudflare announced a new content management system called EmDash that it says is the “spiritual successor to WordPress.” Could EmDash be your next content management system? Here are six reasons why EmDash may be the content management system of tomorrow… but not today. 1. EmDash Is Not User Focused Cloudflare’s biggest selling point for its…
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for the last decade will not be as profitable. AIOs have eroded clicks. Answer engines have given people options. And to be fair, people are bored…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The Science Of How AI Pays Attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. In “The Science Of How AI Picks Its Sources,” I analyzed 98,000 citation rows to understand which pages make it into…
Google quietly updated its list of user-triggered fetchers to include a new one called Google-Agent. The new agent will be used by its Project Mariner tool that began as an AI browser agent and may now be part of a pivot to compete with OpenClaw-style personal agents. OpenClaw OpenClaw is a new type of personal…
You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The science of how AI pays attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. This is Part 2. Where Part 1 told you where on a page AI looks, this one tells you which pages…
It’s been an eventful start to the year for AI search, and AI is moving quickly, but there’s a lot of hype and panic. When really search is just doing what it has for the last 30 years, it’s constantly self-updating. At Search Engine Journal, as most other publishers have, we’ve experienced considerable drops from…