Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. Advertisers will be able to…
ADVERTISEMENT Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app. ‘Checkout on Instagram’ is currently being tested in a closed beta with a select number of major brands. Brands with access to this feature can add a ‘Checkout on Instagram’ button to the product page…
It’s still a bit early to tell too much about what the March 2019 core update that touched down on March 12th means for publishers and search marketers, but Search Engine Land was able to get some more questions answered by Google. Read between the lines. When asked if this new core update reverses the previous core…
App store optimization (ASO) has been somewhat overlooked of late with the growth of machine learning and AI, Google’s mobile-first index progression, and other noticeable industry changes commanding every marketer’s attention. Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven…
Google is now showing answers without any additional search results for some queries. For example, if you search for [time in los angeles] or [time in new zealand], Google will show the answer, then show a button below the answer to load the search results. Google said for the queries where this shows up, searchers…
Google announced a Core Algo Update. Google’s Danny Sullivan stated that Google was not targeting low quality websites. He explicitly confirmed that there is nothing wrong to fix in sites that lose rankings. This announcement is important because it squashes the usual Phantom Update speculation. Google is not targeting “low quality” signals. What is a…
Google rolled out its click-to-message AdWords extension in October 2016. Similar to call extensions, message extensions allow users to message a business directly from the ad. Now the company is announcing formal reporting for messaging. It will be available in the next few weeks in the US, the UK, Canada, France, Brazil and Australia. Users…
In the last decade, so-called pundits have claimed that “SEO is dead,” when in reality, only the old ways of doing SEO have died. If there’s one fact all digital marketers should be well-aware of by now, it’s that SEO is ever-changing and it will always be. Despite the challenges brought about by the dynamic nature…
An update to Google’s search results allows musicians to instantly publish short updates to the front page of search results. This will be facilitated through Google Posts, which also allows small businesses to publish to search results. Google is initially rolling this feature out to select musicians in the pop and electronic dance music genres.…
In celebration of March 10, a day that has become known as Mario Day (MAR10… get it?), Google is letting users navigate Maps Mario Kart-style for a limited time. For one whole week, Google Maps users can replace the generic arrow icon with Mario in a go kart. This will be available on both the…