Bing Ads doubled the number of accounts it took down year over year, suspending nearly 200,000 accounts in 2018. It also removed 900 million ads and 300,000 sites from the Bing Ads platform, according to its annual report on ad quality. Areas of attention. Tech support scams, crypto and weapons topped the list of sectors…
ADVERTISEMENT Social media was created with the idea of dialogue in mind, so it’s not surprising that more and more users choose it as the main channel of communication with brands. According to a study by J.D. Power, 67 percent of consumers have used a company’s social media site for servicing; therefore, having a social…
This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a larger set of pages) within its indexing process years ago. Having factored rel=prev/next into their site design and investing time into maintaining those structures, site owners, web designers, and SEOs have some charged emotions about…
Google confirmed yesterday that it hasn’t supported rel=next/prev for years. Google admitted that it was an oversight, a mixup. It removed support but didn’t communicate that until someone on the Google webmaster trends team noticed it wasn’t being used any more by Google search. It was an oversight. “We apologize for any confusion. This was…
Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research that can truly transform your ranking success. Our discussions over the last few years have been focused on editorial plans, query intent, and user engagement. While they are surely a part of the equation (and I am a deep believer…
If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision when we started Google… was that eventually you wouldn’t have to have a search query at all – the information would just come to…
In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018. Link spam is one of three types of spam discussed in the report. Other standouts include spam on hacked sites and user-generated spam. Here’s more about how Google fought those types of spam last year. Link Spam Link…
Recently we have been hearing more about Google’s neural matching but the truth is, we don’t know much from Google on what neural matching is and how Google uses it. Google answered several questions for us, and posted those answers on the @SearchLiaison Twitter account to try to clarify what neural matching is and how…
Earlier this month, Google was granted a patent for utilizing click-through rates as a potential ranking factor. The patent tells us that the search result a user selects and the amount of time spent viewing that particular result can be used to inform future rankings for similar queries. It doesn’t stop there. As Google SEO patent…
ADVERTISEMENT Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people. Housing, employment, and credit ads can no longer be targeted by age, race, or gender. As Facebook COO Sheryl Sandberg explains in a blog post, these changes are the result of settlement agreements with civil…