ADVERTISEMENT We’re excited to announce our newly inked partnership with Marketing O’Clock, a podcast produced by New York-based, full-service digital agency Cypress North. Marketing O’Clock becomes the inaugural member of our brand new marketing podcast network, deemed the SEJNetwork. Over the coming weeks and months, we’ll be adding more high-quality marketing podcasts, curated especially for…
There are many emotional and powerful stories hidden in gobs of data just waiting to be found. When these stories get told, they have the power to change careers, businesses, and whole groups of people. Take Whirlpool, for example. They discovered a socio-economic problem that they could leverage with their brand. They mined data to…
ADVERTISEMENT Social media has changed our world forever. It’s put us in contact with people faster than ever before, regardless of their location. It has also given people and businesses a way to connect that was previously unimaginable. Direct feedback, customer communication, praise, complaints, reviews – social media offers a way to obtain it all.…
ADVERTISEMENT I stumbled upon a video on YouTube about the current epidemic of loneliness that made me think about this topic and my own life. For me, being alone and being lonely are two totally different experiences. I cherish my alone “me time”. The ability to do what I want, in my space and time.…
We all know that links are a critical part of SEO. Most of us also know just how difficult it can be to earn these links. You can probably relate. I’m sure you can remember putting in countless hours trying to find the right people to reach out to, followed by hours carefully crafting and…
If you take the same approach to big brands as all other companies you work with, you are limiting your results. This is true regardless if you’re working in-house or on the agency side of digital marketing Larger brands have unique challenges and untapped potential. But you can easily get lost in the red tape…
Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are excellent ways of building your knowledge of theory. Learning theory alone is not enough, others will say. You should hone your craft with a practice…
I’m a search geek. I read through patents that provide hints and possible glimpses behind the curtains of search engines like they are novels. I look for patents from specific inventors, like people who might keep their eyes open for news of a new Marvel movie. Patents don’t always provide actionable insights, but they do…
According to discussions online and what people have communicated to me, I’m seeing mostly contented publishers and scattered reports of recovery. There is also what seems like a link related component to Google’s Broad Core Update that put the screws on a popular link scheme. Overall, most of the discussions online were a mix of…
Google Ads has made a big push toward automation, with rapid-fire changes to automated bid strategies and ad types in particular. While the goal of automation is to streamline and simplify, the constant platform updates can cause confusion rather than clarity. In this guide, we’ll break down every available automated ad type. You’ll learn the…