Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent. But competition for consumers’ attention in the inbox is fierce year-round, and never more so than over the holidays. With the…
Over the almost 16-years of covering search, specifically what Googlers have said in terms of SEO and ranking topics, I have seen my share of contradictory statements. Google’s ranking algorithms are complex, and the way one Googler explains something might sound contradictory to how another Googler talks about it. In reality, they are typically talking…
It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates to Amazon today, that logic holds as much water as any of these fine-looking sieves found on Amazon itself. In 2019, the retail site is largely a “pay to play” platform…
Between the eggnog, the turkey, and fruitcake cookies, you may be prepping to get stuffed full of holiday goodies and holiday spirit. But is your content calendar just as stuffed full of holiday-ready content ideas? Without proper planning, your business’s holiday marketing may be about as effective as a lump of coal. It’s never too…
Do you remember the phone book? I know… it’s practically an ancient artifact. But it was useful, in its time. Not only could you close your eyes, open to a random page, and blindly point at a number to prank call (not that I would know anything about that), but you could also flip to the…
Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always a possibility that you’ve overlooked something small… or something big. Whether it’s pushing bids too far, being overly eager in your device modifiers, or forgetting to…
One of the promises of machine learning and AI is that mundane tasks can be automated leaving people to do more strategic or creative work. That’s what BrightEdge is saying about its new Autopilot SEO product, which the company likens to a self-driving car. The product was announced several weeks ago at the company’s Share19 conference.…
It’s almost the season to be jolly. And, what could possibly be jollier than opening up your marketing budget, commandeering an office space, and settling in for a 2020 marketing calendar marathon? With 2019 almost behind us, it’s time to set your sights on next year’s marketing campaigns. That means a lot of #CatDad photos,…
Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing. This change will first roll out in the coming weeks to Display & Video 360, though Google has plans to bring this capability to its display offerings in Google Ads as well. Google is rolling out this…
Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic. Join our next live webinar on Wednesday, October 9 at 2 p.m. ET and discover how key features in your content management system…