Google has launched Publisher Center, an interface that allows publishers to submit, manage and monetize their content in Google News and other Google properties, the company announced on Tuesday. The new Publisher Center merges two existing tools, Google News Publisher Center and Google News Producer. Why we care The new Publisher Center improves on user…
BERT, the natural language processing algorithm that launched on English language queries in October, is now coming to over 70 languages globally, Google announced on Monday. Previously, BERT was only applied to featured snippets in languages other than English. An example of a featured snippet for the query “Parking on a hill with no curb” before…
Let me start by saying that there is objective and significant value to have from well-done technical and on-site SEO. Technical SEO refers to optimizing your site and site structure for search engines to crawl, index, and understand your site quickly and efficiently. Having poor technical SEO while the rest of your site is optimized…
I am a search marketer. I always do keyword research before launching any marketing campaign, I can’t help myself. When I hear that we got press coverage for something, I immediately look to see if we got a link and what page it pointed to. Search is literally in my blood. But, unfortunately, as a…
Google is working on integrating package tracking into search results, allowing users to get information without visiting the carrier’s site. People will be able to enter a tracking number into the Google search bar and find out the status of their order. “People frequently come to Google Search looking to find information on the status…
Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. “Understanding why your performance changes is critical when optimizing a campaign. However, it can be time-consuming to diagnose why your metrics can fluctuate. To help you understand some performance…
Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month. DAUs. Daily active users of the browser created by Mozilla founder Brendan Eich have…
How often should you review and update your Google My Business (GMB) page? GMB pages can require a lot of time and effort to monitor – just like your brick-and-mortar storefront, website, Facebook page and any other place where people interact with your business online and offline. And with Google the first place most customers…
SinglePlatform syndicates restaurant menus to various search and directory sites online, and is positioned as a listings management company. It was founded in 2010 and bought by ConstantContact in 2012, in a deal valued at roughly $100 million. Yesterday it was sold to TripAdvisor — by Endurance International Group, which acquired ConstantContact for just over…
Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business performance in their own right. Going a step further and combining their insights, however, can make them greater than the sum of their parts. By sharing your findings between the two to combine paid search and CRO into one strategy,…