ADVERTISEMENT Pinterest is introducing a new tool to help marketers keep up with the top US search terms on the platform. Currently in beta, Pinterest Trends provides an overview of the most popular search terms from the past 12 months. The tool will also highlight when particular search terms have hit their peak, along with…
One of the most thought-provoking presentations at TechSEO Boost was the keynote by Dr. Ricardo Baeza-Yates, the CTO of NTENT. It was entitled, “Biases in Search and Recommender Systems.” Spoiler alert: Bias is bad; delivering and monetizing the most relevant content based on user intent is good. Now, prior to joining NTENT in June 2016,…
ADVERTISEMENT Yahoo is extending the date that it plans to delete all Yahoo Groups data, which was originally scheduled to happen this week. It was announced in October that all content on Yahoo Groups would be deleted by December 14. Now, Yahoo says it will not delete Groups data until January 31, 2020. A Verizon…
Last month I spoke at SMX East about scaling online reputation management – specifically reviews. At the end of my presentation, “14 Tips to Scale Reviews Across Multiple Locations,” I fielded a number of fantastic questions from session attendees and wanted to follow-up on some additional ones. How do I convince clients to respond to…
On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in terms of e-commerce sales. For marketers, the entire five-day stretch known as Cyber 5, but dubbed “Turkey 5” by Amazon, was likely a banner sales weekend, but looking at…
Google introduced its real-time translation feature, “Interpreter Mode,” for Google Home and smart displays earlier this year. It tested the feature in several hotels in Las Vegas, New York and San Francisco at concierge and registration desks. Now the company is more broadly rolling out Interpreter Mode to Android devices and iPhones. Where there were…
WeWork bought SEO firm Conductor in 2018 for well over $120 million in cash and stock. Following its botched IPO filing last year, the troubled shared workspace provider began to shed most of its many acquisitions; Conductor was one of them. Almost two years under WeWork. The SEO company has announced that after 20 months as a…
Google is now using BERT models, along with other machine learning techniques, to group related news articles together in carousels. The new BERT-generated carousels will appear in the top stories section of Google Search. They’re designed to help people easily find the best articles related to a particular news story. Related: BERT Explained: What You…
While there are many true-and-tried best practices in search marketing, the devil is in the details when it comes to achieving the best results. For example, it’s hard to argue with the merits of automated bidding but it’s not that hard to get bad results if you deploy it incorrectly. Say you read that Hertz…
Google has launched a new tool designed to help publishers manage how their content appears across Google products. Google’s new Publisher Center merges two old tools – Google News Producer and Google News Publisher Center. In addition to merging the features of these tools, Google says the user experience and functionality is also improved. In…