In Barry Schwartz’s latest video interview, we talk to Josef Sperzel about how he got into technical SEO, site architecture and spider crawling issues, and why he’s most excited about utilizing Python to create data visualizations to streamline the day-in and day-out processes of technical SEO. “It’s the core of what I’m really into now,”…
ADVERTISEMENT In a world overrun with thousands of entrepreneurs and wannapreneurs, achieving success is tougher than ever. This goes for any type of business or personal venture. Regardless if you run a digital marketing agency, sell toiletries, diagnose medical problems, or author books, you must stick out among the noise. And it all begins with…
Now that the Google January 2020 core update is mostly rolled out, we have asked several data providers to send us what they found with this Google search update. All of the data providers agree that this core update was a big one and impacted a large number of web sites. The facts. What we…
Not all website elements are created equal. Some matter – and some matter a ton. So what are your site’s standout elements? Here are five: Customer reviews. Ratings. Product pricing. Recipe ingredients (if your website is about cooking). Your company’s operating hours. It’s pretty obvious to you how important these elements are to your site.…
ADVERTISEMENT Tune in to this week’s episode of Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld deliver the latest digital marketing news. Google shakes things up on desktop SERPs Jess tells you about Google’s desktop facelift, featuring more favicons and less-prominent ad labeling. Changes coming to Chrome Greg talks about the…
Verizon Media has launched OneSearch, which appears to be a direct DuckDuckGo competitor, capitalizing on heightened awareness around privacy and tracking issues. The new search engine will serve results powered by Bing and run contextual ads rather than behaviorally targeted ads that rely on cookies. Microsoft and Verizon Media. OneSearch’s organic search results are provided…
It’s 2020, and SEO professionals who’ve been at it for a while will know just how much has changed in the past decade. In 2010, we still hadn’t been hit with Panda or Hummingbird or RankBrain or BERT, and many of us still thought “SEO content” was a matter of: Adding our target keyword and…
In 2019, Google introduced a new format in mobile search results which included a small “favicon” icon from the website, to the left of the snippet. This week, Google announced that a similar format was being launched in desktop results. Yard carried out a user study on mobile results in September that concluded that some…
Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search. The Controversy This week, a food blogger tweeted…
The true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop.…