With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path…
Since its release in 2003, WordPress has never stopped growing. In fact, it now powers 34% of the web. WordPress 5.3 (released on November 12, 2019) has already had 8,088, 611 downloads! So what are the reasons behind WordPress’s popularity? There are many. But to you as a marketer, there’s one that stands out: WordPress…
Google has issued an official statement in response to widespread criticism of its recent changes to desktop search results. Last week, Google updated the look of paid and organic search results on desktop. The most noticeable changes include favicons next to desktop search results, and a plain black “Ad” label next to paid results. For…
When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to give all of our attention to one or two important elements while neglecting something else that can turn out to be equally as important. If…
Google announced today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop. Positive results. Google told Search Engine Land with the mobile rollout that happened several months ago, that “design has been well…
The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content. The benefits of content upgrades Unlike fine wine, the content on your site doesn’t…
The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other times it’s your web developer counterparts who are likely juggling their own set of priorities. “The ultimate goal is the same,” said Jenny Jiang, SEO developer for design and engineering…
Consulting is not easy work – no matter the industry or skill level. There’s no sugar-coating it. While challenging, it’s also extremely rewarding. Unfortunately, I don’t have a cheat code that I can give you to become (and remain) a great consultant. It takes hard work, dedication, and constant learning and improvement. The good news…
It’s been 15 years since their first interview, but Search Engine Land’s contributing editor Barry Schwartz recently had the honor to talk with search industry pioneer Mike Grehan once again. As Barry puts it, “Mike has been in the industry before there was an industry.” The two discussed the early days of search, how far…
Google updated its best practices documentation on mobile-first indexing with a significant amount of additional information. The document is designed to help site owners ensure they’re providing the best possible experience to users whether they’re accessing the site on a mobile or desktop device. Using the Wayback Machine, I compared an archived version of Google’s…