Creating content is a process that has to get smarter all the time. Google is continually improving how it understands naturally expressed human language, as perfectly evidenced in its BERT update from last October. Google has said – and webmaster trends analyst John Mueller has echoed – that there is really nothing drastically new to…
More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to…
Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital…
ADVERTISEMENT What if I told you there’s a way to build an online empire through posting photos you love? And what if I told you those photos don’t even have to be your own? You’d shake your head. Impossible. But what if I told you someone actually went and did it? In fact, many people…
ADVERTISEMENT Instagram is rolling out a new feature that will allow users to group their following list into different categories. The new “Following Categories” feature groups the accounts you follow into lists such as: Accounts you see most often Accounts you least interact with Accounts sorted by earliest to latest followed Instagram uses data from…
ADVERTISEMENT If you had told me nine years ago that 250 million people would be scrolling through images on a site called Pinterest, I might have mistaken you for someone who was trying a little too hard to maintain your “early adopter” status. Yet, what was once a simple photo-sharing site, is now driving 33%…
We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020! This will be Danny’s first time returning to the SMX stage since joining Google in October 2017. In his keynote, Danny will share details about his transition from writing about Google to working at Google as…
Google has added Siri Shortcuts for its search, Gmail, Drive and YouTube apps on iOS, the company announced Thursday. Users can take actions within the corresponding Google app through Siri by saying trigger phrases, such as “search with Google.” Source: Google. Why we care Making Google apps more accessible on iOS devices may attract or…
“Something is very broken,” is the sentiment being expressed today by some local SEOs who are seeing their Google Posts rejected. The primary culprit appears to be pictures that don’t conform to Google’s image guidelines. Widespread issue. The Google My Business Help forum and Local Search Forum are abuzz with many SEO complaints. Some SEOs,…
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users. In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping…