ADVERTISEMENT Snapchat isn’t just about keeping up with the Kardashians. Neither is it limited to sharing silly/cute/spontaneous selfies with friends, or stories of chocolate margaritas. Snapchat is more than all of that. In fact, if you use it strategically, it can be a powerful tool for marketing your brand. Sounds exciting, right? It is. But…
ADVERTISEMENT Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories: Google’s new Partner requirements On this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to retain their badges. Spend requirements doubled, new certifications are required, and Google…
Here are the most important changes. We first capture in temporary variables the submitted values for the name and review using relevant CSS selectors. Then, we change the state of the internal variables using the call to this.setState. After these changes, you can see that submitting reviews works as we planned. We could continue adding…
January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm, digital marketers sobered to a vision of the future that looks quite different than today. This article is not a complete history of…
ADVERTISEMENT With more than 25 million Instagram business accounts and more than $7 billion spent on Instagram advertising last year, it’s clear that brands are investing in this channel. Others, however, remain on the sidelines, and one of the chief reasons is that they (incorrectly) believe they have nothing to post. This couldn’t be further…
Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search, automatically, from what is likely set to Google. After considerable backlash, the company is reversing course, a bit. In a predatory fashion, the extension automatically…
For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud…
The latest episode of Google’s Search for Beginners video series goes over the best (and worst) practices for SEO. As the title of the series suggests, the best practices explained in the video all involve beginner-level tactics. So you may be familiar with much of this already. It’s also worth noting that Google’s advice in…
Google added annotation cards in change history reports in the Google Ads UI on Wednesday. There are also new sections for Using annotations. You’ll see a little triangle icon below the change history performance chart indicating an annotation. Click on the triangle to open a card that lists and links to the types of changes…
ADVERTISEMENT As per a new agreement between ICANN and Verisign, the price of domains ending in .com may go up in the coming years. Domain registrar Namecheap reports that the Internet Corporation for Assigned Names and Numbers (ICANN) has allowed Verisign to increase the wholesale price of .com domains. The new contract allows Verisign to…