With 275 million users, Twitter is huge. For you as a marketer, it promises a wide audience for your brand. But if you’re handling all your company’s social platforms, it can be difficult to spend a ton of time on your Twitter account. I’ve got great news for you: You can use a bunch of…
To the extent that tech pundits continue to compare Google’s new Keen search and social discovery site to Pinterest, and users also think of it that way, it’s probably destined to fail. Google famously doesn’t promote and ultimately shutters most of these “experiments.” Need to get away from Pinterest. For Keen to survive, let alone…
Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are here with a fresh new episode of Marketing O’Clock. We talk about all the digital marketing news of the week and try to come up with a catchier name for Twitter’s new audio Tweets. Talk to Tweet with new Twitter feature Twitter is testing a new…
Over the past two decades, various upstart search engines have tried to take on Google and largely failed – including Microsoft’s Bing. And notwithstanding the recent crop of privacy search players lead by DuckDuckGo, the time may finally be ripe for a true competitive challenge. That challenge may come from Sridhar Ramaswamy, who formerly ran…
Google’s Martin Splitt recently gave a detailed explanation of the difference between lab data and field data as it relates to testing tools. Field data is more reliable, Splitt says, as it’s an indicator of how real users experience and interact with a website. This topic was brought up during a Google Webmasters JavaScript SEO…
YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now it’s bringing product selection to these ads. Shoppable TrueView for action. In a new test, ecomm-erce advertisers can show products in their TrueView for action ads. When the users…
Twitter is testing a new feature that will allow users to record voice clips to publish as tweets. Voice tweets join the many existing ways in which users can communicate on Twitter – a list which includes photos, videos, GIFs, and plain text. “Over the years, photos, videos, gifs, and extra characters have allowed you…
[embedded content] Smart Shopping and standard Shopping campaigns provide various degrees of control and flexibility to merchants advertising on Google’s platform. However, advertisers need to be aware of the limited insights inherent to Smart Shopping campaigns, as well as what the metrics provided actually convey. During our Google Shopping session of Live with Search Engine…
Google’s team of webmaster trends analysts discuss the intricacies of nofollow links in the first episode of the company’s new podcast. The podcast brings together Google’s John Mueller, Martin Splitt, and Gary Illyes to discuss topics related to search and share information about upcoming projects. In episode one of ‘Search Off the Record,’ Google reveals…
The lack of diversity in the advertising and marketing industry is not a new issue. There has been talk for years about the need for and benefits of diverse teams and the lack of Black and minority representation in the industry. We see the same in tech — lots of talk with little to show…