Call analytics establish the link between inbound calls and online search, display, social or email campaigns. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through…
Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company issued a statement explaining its decision, first reported by the Wall Street Journal. “Given our Responsibility Framework and the polarized atmosphere…
Every SEO needs a fully stocked arsenal of tools to support day-to-day workflows. Just as technical SEO tools help us to identify critical areas for technical optimizations, content tools help to identify key areas for content optimizations. Choosing the right tool to add to your workflow largely depends on how you intend to use the…
European news publishers and governments have been trying to get Google to pay them to license content for years. There have been legal and legislative fights and tortured battles over copyright laws. After fighting the idea of paying publishers to display or link to their content, Google is now ready to comply. Paying for ‘high-quality’…
Is Martha Stewart’s recent drunk-posting the best new Instagram PR strategy to get media coverage and engagement? Oops, maybe not for everyone. Although it is a timely reminder, on-point social media strategies are central to any effective public relations and marketing With a large portion of the United States and beyond under shelter-at-home orders, it’s…
Google’s Martin Splitt confirmed earlier this week that Google has fixed an issue with indexing and ranking some content found within the Disqus commenting platform. It is not clear how many sites were impacted by this issue, but Google said it is now resolved. What is Disqus? Disqus is a commenting platform that allows blogs…
2020 hasn’t been the year we were expecting. Thanks to a global pandemic, many businesses closed their doors and sent workers home. In the UK, nearly a quarter of all workers were furloughed, while more than 60% of the adult population were ‘fortunate’ enough to continue working from home. It’s been a big change and…
The Google Assistant/Duplex may soon be calling local businesses to check for inventory availability. This notification appears on a support page mostly about appointment booking through Duplex: “Google Assistant will only call you when a customer wants to book an appointment or when it needs to check your business hours or the status of in-demand…
Bing doesn’t have the brand cachet of Google, but neglecting the traffic that it generates can be a big mistake. Bing Webmaster Tools may lag behind the popularity of Google Search Console, but you may be surprised at the range of features it offers. If you want to draw traffic to your site, using Google…
At SMX West earlier this year, I sat down with Daniel Waisberg, who is now on the Search Relations Team with John Mueller. We spoke about his job, which focuses on Google Search Console, including his training video series on Search Console. Daniel is a name some of you may remember from the earlier days,…