How influencers and politicians built an unregulated supplement empire

If you search social media for workout tips or healthy meal ideas, you’ll likely be bombarded with ads for supplements. “Bloom will boost your energy and make your skin glow,” “AG1 Athletic Greens will fill any gaps in your diet,” “Magnesium will improve your mood and your sleep,” “Lion’s mane will enhance your memory,” and…

Google Business Profile Suspensions Rise, But Appeals Are Delayed

Google Business Profile (GBP) suspensions have steadily risen since January, and as they increase, appeal resolution times have grown significantly – from about five days to nearly five weeks. As a Platinum Product Expert in the Google Business Profile Support Forums, I help small businesses navigate Google’s GBP platform. For many of these SMBs, Google…

The age of being very online is over. Heres why.

There was once a time when memes and internet-born jokes were a novelty enjoyed by relatively few people – the kind who would describe themselves as Extremely Online. Maybe you’d take pride in quoting a niche Vine that only a few select IRL friends will have seen and spent your evenings connecting with mutuals on…

A Guide To Enterprise SEO Strategy For SaaS Brands

The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based applications decreases as user volume increases, SaaS brands must focus on rapid subscriber growth to stay competitive and bring costs down. Many CMOs default to paid…

Measuring PPC Performance In The Luxury Fashion Space

When it comes to luxury fashion, the likes of Louis Vuitton, Chanel, and Gucci are among the most well-known, and rightfully so. These three alone are valued at over $87 billion. Over the last decade and a half, I have had the opportunity to work extensively within this market. Managing PPC in this space is…

Why do we become obsessed with our partners exes?

One evening, Holly,* then 22, was sitting on the sofa with her boyfriend, Harvey, 22, in his family home, when he mentioned that his ex, Harmony, had an OnlyFans account. Holly joked that she was going to subscribe to Harmony’s page, and they both laughed.  Holly, however, wasn’t joking. Back home, she found Harmony’s page…