For years, research on social media and youth mental health has tried to answer a perplexing question: Does use lead to worsened well-being or do young people who are struggling disproportionately spend their time on social media? Some studies have indicated that both scenarios are true while other research shows mixed results. This uncertainty has…
During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time with Search Engine Journal during an exclusive preview event, which showcase Google’s continued investment in providing advertisers of all sizes better visibility into performance, incrementality,…
Today’s Memo is an updated version of my previous guides on topical authority, one that takes the Google leaks, documents revealed in Google lawsuits, my recent UX study of AIOs, and the latest shifts in the search landscape into account. Image Credit: Lyna ™ I think this is one of these concepts that can fly under…
Remember when “Just Google it” was the solution to all your search needs? Unfortunately, those days are changing fast. While Google remains the king of search, the ground beneath its feet is shifting as brands, marketers, and end users are noticing that there are some new sheriffs in town. The search ecosystem that puts all…
At its annual I/O developer conference, Google announced upgrades to its AI-powered Search tools, making features like AI Mode and AI Overviews available to more people. These updates, which Search Engine Journal received an advanced look at during a preview event, show Google’s commitment to creating interactive search experiences. Here’s what’s changing and what it…
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance, with the benefits explained. Not only do we know the benefits of deciphering search intent, but we also have…
In recent days, it has become nearly impossible to move through the world without being confronted by the latest high-profile case of interpersonal violence — the ongoing trial of Sean “Diddy” Combs, following the harrowing testimony of singer Cassie Ventura, Diddy’s ex-partner. Ventura’s detailed allegations of prolonged abuse, coercion, and exploitation have dominated headlines and…
Have a question for Elon Musk’s AI chatbot Grok about the latest baseball news? Or maybe an inquiry about your local weather? If you have a question for Grok today, there’s a chance X’s AI chatbot replied by talking about “white genocide” in South Africa, a controversial talking point in far-right circles. On X, users…
Google has long held a firm grip on the search engine landscape, but that dominant veneer is starting to show cracks. In recent months, regulatory scrutiny, public mistrust, and rising anxiety around AI have pushed digital privacy into the spotlight. Millions of users are now evaluating their relationship with “big tech” and actively seeking alternatives,…
ChatGPT is more than just a prompting and response platform. You can send prompts to ask for help with SEO, but it becomes more powerful the moment that you make your own agent. I conduct many SEO audits – it’s a necessity for an enterprise site – so I was looking for a way to…