Facebook really wants people to view Stories on its main app, so much so that the social network is now turning to Instagram to see if its teen-friendly app can get the feature to finally stick. Instagram is testing a new feature that allows people to share their Story directly to Facebook. SEE ALSO: Facebook’s…
Are you wondering if LinkedIn is worth your time? Want to know how other marketers approach LinkedIn? In this article, you’ll discover new research insights that reveal what content performs best on LinkedIn, which industries use the platform today, and how marketers are planning to move forward. LinkedIn Marketing: What the Latest Research Reveals by…
Site owners looking to capitalize on “how to” searches now have an all new source of data at their fingertips. In addition to highlighting the most popular “how to” searches in a recent blog post, Google has also launched a new site that visualizes this data. Searches that begin with “how to” are on the…
Google has confirmed with Search Engine Land that last week they have rolled out the ability for AMP links to show up in the featured snippets section at the top of the Google mobile search results. Google tells us this launched last week as some started noticing. Google did confirm again that AMP is still…
The PSL was created in 2003 in the Starbucks ‘Liquid Lab’ in Seattle. The team sampled many pumpkin pies and lots of espresso until they perfected the 14-year-old recipe. Starbucks’ PSL has been enjoyed 200 million times and get more than 3,000 tweets per day. Read more… More about Food, Starbucks, Autumn, Beverage, and Social…
Looking for new ways to put your brand in front of social media users? Wondering what’s working for others? It’s possible to keep your social posts focused on your brand and avoid seeming self-centered and overly promotional. In this article, you’ll discover three ways to talk about your brand on social more often without turning…
Alonso Guillen, a 31-year-old “Dreamer” from Texas, died after he and two friends ventured into surging Harvey floods to save lives, according to local reports. Guillen, who was born in Mexico and moved to Texas as a teenager, was a recipient of the Deferred Action for Childhood Arrivals (DACA) program, which provides visas to immigrants…
Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to…
Do you want to reach people based on their physical addresses? Have you considered combining Facebook ads with direct mail? In this article, you’ll discover how to create a multichannel marketing campaign using Facebook ads and direct mail. How to Use Facebook Ads to Enhance Direct Mail Campaigns by Ryan Ruud on Social Media Examiner.…
How can you properly represent your brand while also offering your customers incentives to choose your business over others? This was the question of a small business owner who owns an upscale restaurant in Chicago. His concern is one that many business owners have. How can businesses draw customers in without looking “cheap”? This particular…