When is the last time that you read something from beginning to end? Be honest with yourself. Marketers are notorious for skimming or – even worse – blindly sharing things that we haven’t read. ADVERTISEMENT I remember Rand Fishkin talking about this phenomenon once during a keynote. He shared Moz’s killer Twitter stats along with…
Looking for ways to encourage your audience to interact with you on Instagram? Want to get more feedback from your audience in a direct way? In this article, you’ll discover how to create a poll in Instagram Stories and how to monitor the results. How to Use Polls in Instagram Stories by Jenn Herman on…
Mark Zuckerberg has apologized, in a Facebook comment, for his recent virtual reality tour of Puerto Rico. The Facebook CEO used the VR session to discuss Facebook’s relief efforts for Puerto Rico, which is recovering from Hurricane Maria, but his smiling avatar superimposed over the island’s ravaged streets did not sit well with everyone. SEE…
Australia might have a lot of sharks, but we try not to mess with them. Not so for Melissa Hatheier from Sydney, Australia, who picked up a one-metre shark from a rock pool and placed it back into the ocean. SEE ALSO: Save animals from drowning in your pool with the help of this tiny…
Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick Vallaeys recently wrote on Search Engine Land, AdWords Scripts…
LinkedIn is working on a new tool called Talent Insights, which is designed to help companies make data-backed decisions when recruiting and managing talent. With access to rich global datasets, LinkedIn aims to empower recruiters when it comes to making more intelligent and strategic talent decisions. Boasting over 500 million members and 11 million active…
Interested in setting up a Facebook cover video on your business page? Wondering how others are using cover videos on Facebook? In this article, you’ll find best practices and ideas for using Facebook cover videos on your Facebook page. How to Use Facebook Cover Videos: Inspiration for Marketers by Megan O’Neill on Social Media Examiner.…
Twitter, the social network that redefined the term “information overload,” is working on a feature that’ll make it easier to bookmark those cool tweets that deserve a second look. Announced by several key Twitter employees, including product VP Keith Coleman, the new feature could be called “save for later.” SEE ALSO: Here’s a pretty compelling…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short Q&A videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to…
There are two notifications that every SEO professional dreads receiving: Your site has been hacked. Google has taken a manual action on your site. To achieve great SEO results, you need to make sure your website is optimized and secure. Learn how to secure your website and avoid manual actions from Google’s Eric Kuan during…