Pretty much every company has a blog, but most face the same challenges. With consumer attention spans dwindling and so much competition, just how can you cut through and get people to view your content regularly? How do you become a destination site for content consumption if your company is known primarily for unrelated products…
There is a lot of hype these days about long-form content. But does a lengthy piece actually do all it needs to do to engage users? Don’t people love concise content or infographics that are supposedly more captivating? Wouldn’t the following trends present a compelling argument for creating concise content? In light of that, we…
Want to position yourself as an authority on a specific subject? Have you considered publishing your blog posts on Medium? To explore how Medium can benefit bloggers and marketers, I interview Dakota Shane. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to…
In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to point mobile search ads to AMP landing pages beginning in two weeks. The functionality is limited to landing pages from…
With the NFL a day away from the kickoff of its 2017 season, a definite question has emerged: Is this the year that the NFL finally embraces athletic activism the way the NBA does? The examples are adding up on a nearly daily basis. A week of preseason football couldn’t go by without players making…
I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand searches. This little algorithm had one dream. To be able to see. So he got his friends to describe him images, but still he couldn’t see. He built magical…
Do you need a better way to manage your blog content? Looking for a tool to outline your blogging workflow from beginning to end? In this article, you’ll discover how to effectively organize how you brainstorm, write, and publish your blog’s content with Trello. How to Manage Blog Content With Trello by Marc Schenker on…
One of the biggest decisions in Australia’s marriage equality debate drew just about everyone onto social media on Thursday. Australia’s High Court handed down a decision Thursday to allow the federal government to lawfully use $122 million to implement a postal plebiscite on the matter of same-sex marriage. The non-binding, no-compulsory survey will ask the question:…
Bing understands the importance of updating bid adjustments on the regular based on current performance. In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions in the Opportunity tab. Bid adjustment suggestions will be based on historical ad performance data. ADVERTISEMENT Bing Ads will use this…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business now lets businesses edit their listings directly in search resultsSep 6, 2017 by Barry Schwartz After months and months of testing, Google is rolling out inline editing in…