What do real customers search for? It seems like a straightforward question, but once you start digging into research and data, things become muddled. A word or phrase might be searched for often, yet that fact alone doesn’t mean those are your customers. While a paid search campaign will give us insight into our “money”…
Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you’ll discover how to determine the effectiveness of your influencer campaigns based on marketing goals. How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches by Marcela de Vivo on Social Media Examiner. #1: Establish Campaign…
Facebook is testing Instant Videos, a feature that will allow users to watch more video on mobile without eating into their data plan. Facebook Instant Videos coming soon? ⚡️ h/t Devesh Logendran pic.twitter.com/rNZYkbeL2r ADVERTISEMENT — Matt Navarra ⭐️ (@MattNavarra) September 11, 2017 Videos will be downloaded and cached in the background while using Facebook on…
Google is giving notice to AdWords advertisers that AMP landing pages are on the way in two weeks. AMP landing pages for AdWords were first introduced this past year, at which time Google also gave users the option to test the ads in a beta program. In two weeks, all AdWords advertisers around the world…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google to appeal $2.7 billion EU fineSep 11, 2017 by Greg Sterling Google still required to make changes to search results during appeal process. Google shuts down Fetch As Google…
Disavowing links is one of the most tedious yet essential tasks in an SEO professional’s to-do list. Whether your present client once hired a spammy link builder, your website suffered a negative SEO attack, or you used to do shady link building in the past, disavowing backlinks can be a crucial undertaking. Ideally, analyzing your…
Do you have a group on Facebook? Are you taking advantage of Facebook’s group management tools? In this article, you’ll discover how Facebook group admin tools can help you create a stronger, more engaged Facebook community. How to Manage Facebook Groups: 8 Management Tools by Kristi Hines on Social Media Examiner. #1: Turn on Notifications…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google to appeal $2.7 billion EU fineSep 11, 2017 by Greg Sterling Google still required to make changes to search results during appeal process. Google shuts down Fetch As Google…
James Murray of Bing can be heard in a recent interview saying links may decrease in importance. As links decrease in importance, Bing predicts search will evolve to become more driven by personalization and context. ADVERTISEMENT Murray, in an interview conducted at the Bing HQ in Paddington, London states: ”We’re still not at the stage…
Are you a blogger, video creator, or podcaster? Are you wondering how creators are making money? Look no further. In the first study of its kind, Social Media Examiner commissioned a comprehensive study of more than 4,300 creators. Creator Monetization Report 2017: How Bloggers, Video Creators, and Podcasters Make Money by Michael Stelzner on Social…