A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local results (the “3-pack”). The methodology We picked two different businesses to test this on. One was a garage flooring company that had been struggling to rank for their main…
Shares 686 Do you want to make money from your YouTube content? Have you thought about working with a sponsor? A video sponsorship is an excellent way for YouTube channels to generate supplemental revenue outside of AdSense. In this article, you’ll discover five ways YouTube creators can earn money with video sponsorships. 5 Ways to…
As a former first lady Michelle Obama knows how much weight words can carry. She gets it. But she wants to make sure everyone else does, too. Everyone. Queen Michelle sat down with poet Elizabeth Alexander to speak at the second day of The Obama Foundation Summit in Chicago. She spoke on the importance of…
Yext has unveiled three major advancements to its platform, powered by AI and machine learning. Yext for Events, Yext Knowledge Assistant, and WeChat Mini-Programs integration have all been designed to help businesses engage consumers using technology such as voice search and smart assistants. These advancements will allow businesses to manage new sets of data, manage…
And another SMX East is in the books! Last week’s show was a success, and we want to thank everyone who helped make it happen — speakers, sponsors, vendors, staff, organizers, and of course, our invaluable attendees. Right off the bat, we want to invite everyone — whether you were or were not at the…
Shares 668 Wondering if social media influencers can increase your company’s reach? Looking for tips to find and evaluate potential influencers for a professional fit? In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging. How to Use Influencer Marketing to Amplify Your Message by Tom Augenthaler…
Instagram has a new effect for videos that could end up being one of its best original features since the Boomerang. Those dramatic zooms you may see users adding to videos manually can now be done automatically, thanks to a new feature called ‘Superzoom.’ When getting ready to record a video, right next to the…
Cenk Uygur, the co-founder of online news network The Young Turks discusses how to handle fake news. Read more… More about News, Politics, Mashable Video, Donald Trump, and Social Media
For this year’s Halloween holiday, Google pulled together its full team of doodlers to develop and produce a ghost story. The story — told in a YouTube video called “Jinx’s Night Out” — is about Jinx, the lonely ghost, who wants to be part of the trick-or-treating activities, but thinks he must first find a…
Shares 613 Do you advertise on Pinterest? Wondering how to add video to your promoted pins? Autoplay video pins aren’t yet commonly used so adding them to your Pinterest marketing now will help you stand out in a sea of still images. In this article, you’ll discover how to create promoted video pins that autoplay…