Continuing its effort to guide searchers toward credible content, Google has announced plans to introduce eight new trust indicators. Google’s first step toward labelling news stories was came last year when the Fact Check tag was introduced. Most recently, Google has added publisher Knowledge Panels to better educate searchers about the sources they’re getting news…
You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value? I’ve put together 11 ways to help you sell your superiors on investing more resources in organic search. 1. Highlight the Value of Cumulative Growth The greatest selling point of SEO is something that it shares…
When U2 performs a concert in a packed stadium, they know their reach is the 70,000 eagerly expectant fans waiting for them to perform. Before he sings the first lyric, Bono knows that he needs to create an emotional connection with each person in that stadium. Why? ADVERTISEMENT Because if the experience doesn’t affect and…
Shares 346 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 6 The Journey, a Social Media Examiner production. Episode 6 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to…
Shares 549 Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? To explore ways to use custom audiences for Facebook and Instagram ads, I interview Amanda Bond. More About This Show The Social Media Marketing podcast is an on-demand talk radio…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testingNov 16, 2017 by Ginny Marvin The new features are all available in the new AdWords interface. The…
The Lord of the Rings is being turned into a TV series. Amazon announced that it bought the rights to the globally popular franchise for $200 million. It was also reported that a spin-off series might be in the making. Read more… More about Watercooler, Twitter, Tv, Amazon, and Internet
Google Maps will soon be rolling out an update that will improve location discovery in two distinct ways. Perhaps the most noticeable change will be color-coded points of interest. Specific categories of locations will now have their own color scheme, and new icons will be used to better identify the type of location. Locations such…
Shares 415 If you’re new to YouTube business options or want to add something new to your current YouTube marketing plan, this page is for you. Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use YouTube channels, video, ads, analysis, and more for business. YouTube for Business: The Ultimate YouTube…
Do you want to improve the quality of your live videos? Wondering how to integrate visuals and work with multiple camera angles? In this article, you’ll discover how to broadcast professional-quality live video to Facebook and YouTube. How to Easily Broadcast Multi-Camera Live Video for Facebook Live by Erin Cell on Social Media Examiner. Why…