As the organic search results are increasingly being eaten up by PPC ads, the Knowledge Graph, and People also ask boxes, featured snippets signal a new hope for many SEO pros. And for good reason. Google shows featured snippets for more search results every day. And over 70 percent of them are from sites in spots…
Shares 765 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 2 The Journey, a Social Media Examiner production. This episode reveals pressures faced by Michael Stelzner (founder of Social Media Examiner) as he mobilizes his…
Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? To explore how to develop marketing messaging that works in Facebook Messenger chatbots, I interview Andrew Warner. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner.…
Twitter prides itself on being “what’s happening,” but unfortunately for the company’s users, what’s frequently happening is unchecked harassment. CEO Jack Dorsey apparently has plans to change all that, and today put forth a roadmap for curbing abuse on the social media platform. In an Oct. 19 post, the Twitter Safety team published a detailed…
In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only…
Going to SEO conferences is a great way to learn about the latest strategies, emerging trends, and new tools in the industry. You also get to network with fellow professionals within the field and meet prospective clients. Search marketers have different reasons why they opt to join SEO conferences. We wanted to find out why SEO…
Want to improve your YouTube video views? Looking for ways to optimize your YouTube videos? In this article, you’ll discover three ways to improve the visibility and impact of your YouTube video content. 3 YouTube Video Optimization Tips for Marketers by Richa Pathak on Social Media Examiner. #1: Reach Local Audiences by Adding a Location…
The search industry has lost a legend. Eric Ward, who many knew as the link building pioneer “Link Moses” and taught so much to so many, died Monday, October 16. He was 58 years old. Ward was, in my mind (and the minds of many in this industry) synonymous with link building. For many, he…
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic – at a Search Engine…
Survivors of three recent disasters — the northern California fires, the Las Vegas mass shooting, and Hurricane Maria — used social media and texting as lifelines to connect with loved ones, seek aid, and search for the latest developments. A new study, however, suggests that people who get updates during a major crisis from unofficial…