Using company or personnel online profiles to generate links is a tricky subject. Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links. However, even though there are shady marketers out there that intend to twist the purpose of profiles, it doesn’t mean you can’t…
For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Sure, identifying the components you need for your SEO strategy is more than doable – thanks to the wealth of learning resources available online. But when it comes to executing them, it’s easy to…
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 8 The Journey, a Social Media Examiner production. Episode 8 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what…
Shares 663 Want to save time creating content and ads for your social media marketing? Interested in tools that help you track content and ad performance? To explore tools that simplify a marketer’s job, I interview Ian Cleary. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social…
Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! The EMD, or Exact Match Domain update, was a 2012 Google algorithm update that targeted exactly what it is named: exact match domain names. The intent behind this update was not to target exact match domain…
It’s all fun and games on Instagram until you post a partially naked photo of yourself in front of a sacred Thai temple and get arrested. That’s how the saying goes, at least for U.S. tourists and Instagram stars Joseph and Travis Dasilva, who were arrested in Thailand on Tuesday and charged with public indecency…
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Social media is an integral component to any marketing strategy. Or it should be. Knowing your way around Facebook, Instagram, and other social media platforms isn’t just a perk anymore — it’s a must. And to be at…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Law firms spamming Google My Business: Don’t trust your money or your life to them!Nov 30, 2017 by Joy Hawkins Many local businesses are guilty of violating Google My Business guidelines…
Want more views for your YouTube content? Wondering how to show up in YouTube’s search and suggested videos? An optimized YouTube channel delivers a rewarding viewing experience and works with the YouTube algorithm to boost your visibility. In this article, you’ll learn how to set up and optimize your YouTube channel and videos for more…
As anger swells around a Chinese kindergarten accused of abusing its toddlers, online discussion about the topic has been systematically deleted. Earlier this week, the RYB Education New World kindergarten in Beijing was accused of feeding drugs to toddlers, and injecting them with unknown substances. Outside of Beijing, the group runs over 500 kindergartens in…