Do you need to up your hashtag game on Instagram? Looking for tips to use Instagram hashtags more effectively? In this article, you’ll learn three ways to use hashtags on Instagram to achieve your marketing goals. How to Use Instagram Hashtags for More Exposure by Ana Gotter on Social Media Examiner. Why Instagram Hashtags Matter…
This may be hard to imagine, but I, a now hilarious 24-year-old with impressive self-control and impeccable taste in movies, music, and celebrity crushes, have not always crafted the best tweets. Sure, my Twitter fingers are professionally trained at this point. But when I first made my debut in 2011, I was an angsty 18-year-old,…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Google Autocomplete Suggestions Are Still Racist, Sexist, and Science-Denying, Wired Attorneys General Weigh…
If one definition of insanity is doing the same thing over and over again and expecting different results, then many social media managers must be crazy. Are you practicing social media with the same cookie cutter tactics that have been used since Mark Zuckerberg moved into his Harvard dorm room? Despite seeing no measurable gains…
Shares 939 Need to lower the cost of your ads on Facebook? Wondering if increasing your post engagement can help? Building engagement on your posts sends positive signals to the Facebook algorithm, which can boost your reach, increase the size of your warm audience, and ultimately lower your advertising costs. In this article, you’ll discover…
Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Are keywords still important for search engine optimization (SEO)? Do keywords even matter to Google anymore? The short answer: Absolutely. The longer answer: Keep…
All is not well for Snapchat. The app has ticked off its most loyal users with its latest redesign which merges your friends’ snap messages with their Stories. It’s the app’s first major #facepalm. But good news! There’s a way to switch back to the old Snapchat, and we’re gonna show you how do it.…
Shares 549 Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook’s branded content policies with Holly Homer, Patreon Lens with Steve Dotto, Snapchat…
Facebook is making two updates to Page Insights, one of which will affect the way organic reach is calculated. Traditionally, reach for page posts has been calculated based on how many times a post has been loaded in the news feed. If a post was delivered in the news feed it would count as a…
Google is marking the start of this year’s Winter Olympic Games — and officially kicked off its own Doodle Snow Games — with an animated Winter Olympics doodle featuring a cast of athletic animals. “Welcome to the opening day of the Doodle Snow Games!” writes Google on the Google Doodle blog. “On this brrr-eezy day…