SEO for local business has gone through a number of changes. First, local businesses had to figure out Google’s algorithm so that their websites would appear in search results. Next came local search ranking factors that emphasized location-based factors. Now, it seems Google updates will require a new look at vertical-specific ranking factors. This isn’t…
How do you optimize your Instagram channel if you are not a big name brand like Kylie Jenner, Shake Shack, or AirBnb? It might help to emulate the way they run their feeds. Or not. With Instagram’s explosive growth, brands are finding it more challenging than ever to get the celebrity-like attention that once came…
Do you want to enhance the videos and graphics you produce? Looking for affordable stock photos, video clips, and music? In this article, you’ll discover 13 places where creators and marketers can find quality stock imagery and media files. 13 Stock Video, Stock Image, and Stock Audio Resources for Creators and Marketers by Valerie Morris…
Shares 527 Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram Stories expansion with Jeff Sieh, Periscope super broadcasts with Joel Comm,…
A federal court in California has blocked implementation of a Canadian Supreme Court ruling that ordered Google to delist websites associated with a company called Datalink from Google’s global index. The Canadian decision (Google Inc. v. Equustek Solutions) was an example of a court in one country asserting authority over global activity outside its jurisdiction. Because Google exhausted…
Zeynep Tufekci tried to tell us. She tried to tell us in November 2012, just after Barack Obama beat out Mitt Romney for a second term as president of the United States. Obama’s win was credited in part to a sophisticated online campaign that used heaps of data on millions of Americans to target digital…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out new curved mobile search results interfaceNov 2, 2017 by Barry Schwartz Are you seeing a new look for the Google mobile search results page? You are not alone!…
It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the Christmas holiday season. But it’s not too late if you haven’t already started. In this article, I’ll cover some quick and not-so-quick…
Tired of guest posting all the time? Looking to shake things up? This list of 83 next-level link building ideas should inspire you to give some new tactics to try. Let’s dive in, shall we? ADVERTISEMENT 1. Prior Linkers: Reach out to people who have linked to you in the past when you released a…
With 2018 around the corner, planning is in full swing for next year’s strategies and budgets. It’s a good opportunity to review what elements to keep in mind when developing your projections. 1. Current Trends Aren’t Always a Good Predictor of Future Trends Many forecasting approaches are based on some modification of what is currently…