The biggest social media trends of 2017 included video, influencer marketing, and bots. Now it’s time to get ready for 2018, and clearly, those trends aren’t going away soon. The next year you can be sure video and influencer marketing will continue to be top social media trends. Ephemeral marketing also seems poised to have a…
Shares 780 Do you know if you’re reaching your goals on YouTube? Wondering how to analyze the effectiveness of your YouTube content and strategy? In this article, you’ll discover seven metrics to watch when assessing the performance of your YouTube channel. 7 Metrics to Audit Your YouTube Channel by Jeremy Vest on Social Media Examiner.…
Google has confirmed what many in the search industry have seen over the past week, an update to their algorithm that is significantly shifting rankings in the SERPs. A google spokesperson told Search Engine Land “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.” Our own…
“What should we be budgeting for PPC advertising?” This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to budgeting success. ADVERTISEMENT 1. Spend the Allotted Budget Over the…
Shares 935 Do you want a better way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this article, you’ll discover how to set up a social media content calendar. How to Create a Social Media Calendar: A Template for Marketers by Sandra…
There’s a position at Google called “Chief Search Evangelist.” It’s evolved in the years since Fred Vallaeys filled that role, now focusing on meeting with our advertisers in person when they come to visit Google on-site. I think my job is pretty cool, but I must admit that the idea of talking search ads day-in,…
Facebook is working to make its platform even more accessible for blind users and people with low vision. In a series of updates announced Tuesday, the company revealed that it will begin using its already-existing face recognition technology to identify people in photographs for Facebook users with screen readers. Facebook’s director of applied machine learning,…
The <title> tag is crucial for any SEO strategy to succeed. Missing, duplicate, and poorly written title tags can all negatively impact your SEO results. Don’t let this happen to you. ADVERTISEMENT This post will help you understand what goes into writing and optimizing a great title tag. What Is a Title Tag? The title…
Shares 954 Do you manage Facebook ad campaigns? Wondering how to automate tasks such as raising or lowering bids or pausing underperforming ads? In this article, you’ll discover how to set up automated rules for your Facebook advertising campaigns. How to Use Facebook Ad Rules to Optimize Your Ad Campaigns by Johnathan Dane on Social…
Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will climb to 170 billion in…