In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages (SERPs). This…
The internet can be a disturbing, sad place. It takes a special kind of hero to remind us that its darkest corners can also be filled with joy. That hero is @dril, an embodiment of so-called “weird Twitter” who has — like some kind of joke-slinging caped crusader — remained an anonymous beacon of shining…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Private blog networks: A great way to get your site penalizedNov 17, 2017 by Kevin Rowe Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and…
Continuing its effort to guide searchers toward credible content, Google has announced plans to introduce eight new trust indicators. Google’s first step toward labelling news stories was came last year when the Fact Check tag was introduced. Most recently, Google has added publisher Knowledge Panels to better educate searchers about the sources they’re getting news…
You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value? I’ve put together 11 ways to help you sell your superiors on investing more resources in organic search. 1. Highlight the Value of Cumulative Growth The greatest selling point of SEO is something that it shares…
When U2 performs a concert in a packed stadium, they know their reach is the 70,000 eagerly expectant fans waiting for them to perform. Before he sings the first lyric, Bono knows that he needs to create an emotional connection with each person in that stadium. Why? ADVERTISEMENT Because if the experience doesn’t affect and…
Shares 346 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 6 The Journey, a Social Media Examiner production. Episode 6 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to…
Shares 549 Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? To explore ways to use custom audiences for Facebook and Instagram ads, I interview Amanda Bond. More About This Show The Social Media Marketing podcast is an on-demand talk radio…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testingNov 16, 2017 by Ginny Marvin The new features are all available in the new AdWords interface. The…
The Lord of the Rings is being turned into a TV series. Amazon announced that it bought the rights to the globally popular franchise for $200 million. It was also reported that a spin-off series might be in the making. Read more… More about Watercooler, Twitter, Tv, Amazon, and Internet