With the number of features Facebook offers to those who use it for business purposes, it can be difficult to know exactly what’s available and which features can benefit your business. On top of that, Facebook often makes new bells and whistles available without a whole lot of fanfare. But if you take the time…
Predictive analytics is the method of using historical and recent data to forecast future events, trends, and behaviors. In the context of marketing, predictive analytics involves the application of statistical analysis, machine learning algorithms, and analytical queries to structured and unstructured data sets in order to create predictive models. These models make marketing planning easier…
Google recently announced that longer snippets in search results, or meta descriptions, were going to be displayed. What does this change mean? And might this impact your SEO strategy? The Importance of the Meta Description The meta description describes the content that is featured on a webpage. Best practice is to include relevant keywords in…
Shares 579 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 10b Bonus The Journey, a Social Media Examiner production. Episode 10b BONUS of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he…
Wondering how LinkedIn native video could help your marketing? Interested in tips for sharing LinkedIn video that grows your reach and leads? To explore what you need to know about LinkedIn native video, I interview Viveka von Rosen. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social…
Google has confirmed it is testing a new mobile search interface and a new search refinement button. The new search interface shows fewer search results on the mobile search results page, with the option to click on a button labeled “more results.” In addition, Google is testing showing buttons to refine your search directly in…
Instagram loves to secretly test new features on some of its users and get feedback before deciding on whether it should roll them out for everyone. But over the last few weeks, the company added a new commenting feature that you won’t see unless you look at a post for more than five seconds. SEE…
The way we receive content has obviously changed over the last few years, and Cardi B has benefited from it. Previously, we’d watch TV and read magazines and newspapers to find out what is going on in the world. Today, we have the world in the palm of our hands. That’s the consumer’s end of…
Snap Inc. had a lot to prove in 2017. Following months of speculation, the company finally went public, as onlookers wondered whether this would be the year the company finally moved out from under Facebook’s shadow. That, and so much more, didn’t quite go as planned. SEE ALSO: Why smartphone cameras were the most important…
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