Wondering how to improve the visual and written content you produce? Looking for a list of tools to help? In this article, you’ll discover 18 helpful apps from the Social Media Marketing Podcast’s Discovery of the Week. 18 Apps and Tools for Social Media Marketers by Mike Stelzner on Social Media Examiner. #1: Character Count…
Today’s Google doodle ends its illustrated holiday doodle series, showing the penguins who have been featured in all the images back on a snowy landscape watching the sunrise. Since the first doodle was shared on December 18, the penguins have made plans to visit their tropical bird friends in warmer weather, celebrated the New Year’s…
Are you wondering how social media marketing will change this year? The social platforms are constantly changing, and that means marketers need to change as well. To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their…
Google has introduced a catch-all tool for testing rich snippets, rich cards, and other “rich” additions to a website’s content. Keeping things simple, Google has coined the phrase “rich results” to refer to all of these, which means its new tool is called the rich results testing tool. Google’s new testing tool will test for…
Google’s Year in Search continues as the company looks back on the most searched fads of 2017. Often times, search trends can be an indication of what’s going to be popular in the future. Other times, trending searches can pick up steam and fizzle out just as quickly. This is a look back on search…
Google started its holiday doodle series on December 18 when it first introduced the family of animated penguins. Since then it posted the second part of the series on Christmas, December 25, and now today’s third entry to mark New Year’s Eve. “Our feathery friends have enjoyed their delicious traditions and are now ringing in…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New test prominently showcases Google Express in mobile search resultsDec 29, 2017 by Ginny Marvin A test includes a new callout and ad treatment for the shopping program in mobile search…
Another year is coming to a close, and search marketers of all stripes have had their work cut out for them over the last 12 months as the industry grappled with everything from fake news to mysterious algorithm updates to automation. Fortunately, our talented contributors were at the ready, helping our readers to navigate the shifting sands…
Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Search engine optimization (SEO) is essential because organic search is arguably the most valuable marketing channel there is. Every company that operates online needs…
Shares 820 Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue? To explore how to use Facebook ads to turn your new customers into loyal fans and repeat customers, I interview Maxwell Finn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social…