The way we receive content has obviously changed over the last few years, and Cardi B has benefited from it. Previously, we’d watch TV and read magazines and newspapers to find out what is going on in the world. Today, we have the world in the palm of our hands. That’s the consumer’s end of…
Snap Inc. had a lot to prove in 2017. Following months of speculation, the company finally went public, as onlookers wondered whether this would be the year the company finally moved out from under Facebook’s shadow. That, and so much more, didn’t quite go as planned. SEE ALSO: Why smartphone cameras were the most important…
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The biggest social media trends of 2017 included video, influencer marketing, and bots. Now it’s time to get ready for 2018, and clearly, those trends aren’t going away soon. The next year you can be sure video and influencer marketing will continue to be top social media trends. Ephemeral marketing also seems poised to have a…
Shares 780 Do you know if you’re reaching your goals on YouTube? Wondering how to analyze the effectiveness of your YouTube content and strategy? In this article, you’ll discover seven metrics to watch when assessing the performance of your YouTube channel. 7 Metrics to Audit Your YouTube Channel by Jeremy Vest on Social Media Examiner.…
Google has confirmed what many in the search industry have seen over the past week, an update to their algorithm that is significantly shifting rankings in the SERPs. A google spokesperson told Search Engine Land “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.” Our own…
“What should we be budgeting for PPC advertising?” This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to budgeting success. ADVERTISEMENT 1. Spend the Allotted Budget Over the…
Shares 935 Do you want a better way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this article, you’ll discover how to set up a social media content calendar. How to Create a Social Media Calendar: A Template for Marketers by Sandra…
There’s a position at Google called “Chief Search Evangelist.” It’s evolved in the years since Fred Vallaeys filled that role, now focusing on meeting with our advertisers in person when they come to visit Google on-site. I think my job is pretty cool, but I must admit that the idea of talking search ads day-in,…
Facebook is working to make its platform even more accessible for blind users and people with low vision. In a series of updates announced Tuesday, the company revealed that it will begin using its already-existing face recognition technology to identify people in photographs for Facebook users with screen readers. Facebook’s director of applied machine learning,…