Searchmetrics wins important victory in patent infringement lawsuit

An important ruling was issued last Friday in the 4-year old patent infringement lawsuit that SEO platform BrightEdge filed against competitor Searchmetrics. The California federal court judge sided with defendant Searchmetrics, ending a long and expensive court battle. At issue in the federal case were five patents Brightedge claimed were being infringed upon by competitive…

The Essential List of Free PPC Tools by @bigalittlea

It’s imperative for SEM managers to have a broad toolset at their disposal at all times. When it comes to free PPC tools, there are so many great free resources available. After crowdsourcing a few dozen suggestions from my LinkedIn and Twitter networks, as well as my team, I came to an undeniable conclusion: everyone…

How to Use Facebook Analytics for Your Website

Want to learn more about your website visitors? Have you heard of Facebook Analytics? In this article, you’ll discover how to install and use Facebook Analytics to reveal data about the Facebook users who visit your website. How to Use Facebook Analytics for Your Website by Kristi Hines on Social Media Examiner. #1: Create a…

SearchCap: Google Search Console beta live, PPC tips & SEO tasks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Search Console may be rolling out for everyone nowJan 22, 2018 by Barry Schwartz Go check your Google Search Console now. You probably have access to the long-awaited beta…

Facebook admits that, yea, maybe it’s not great for democracy

Facebook is many things, but good for democracy might not be one of them. On Monday, Facebook executives and outside experts publicly released their thoughts on the effect social media — specifically Zuckerberg’s controversial platform — has on democracy. The conclusion? Um, well, yeah — it might not be so great. And Facebook did not…

Facebook Zero: The Changing News Feed and What Marketers Need to Know

Are you concerned about the impact of Facebook’s recent announcement on changes to the news feed? Wondering how these news feed changes will affect your marketing? In this article, you’ll find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed.…

28 Free Tools to Help You Find What People Search For by @annaleacrowe

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! As thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind-boggling if you’re a beginner just on the tipping point…

17 Instagram accounts showcase how important feminism is in 2018

Every product here is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our work. There’s no surprise that feminism was the word of the year in 2017. After 2016’s political rollercoaster, people began using their voices, platforms, and actions to demand change.  However, the…