What Is Search Engine Optimization in 2018 by @MrDannyGoodwin

Search engine optimization (SEO), according to our definition, is: The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and…

18 Apps and Tools for Social Media Marketers

Wondering how to improve the visual and written content you produce? Looking for a list of tools to help? In this article, you’ll discover 18 helpful apps from the Social Media Marketing Podcast’s Discovery of the Week. 18 Apps and Tools for Social Media Marketers by Mike Stelzner on Social Media Examiner. #1: Character Count…

17+ Social Media Marketing Predictions for 2018 From the Pros

Are you wondering how social media marketing will change this year? The social platforms are constantly changing, and that means marketers need to change as well. To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their…

Google’s Most Searched Fads of 2017 by @MattGSouthern

Google’s Year in Search continues as the company looks back on the most searched fads of 2017. Often times, search trends can be an indication of what’s going to be popular in the future. Other times, trending searches can pick up steam and fizzle out just as quickly. This is a look back on search…

SearchCap: Google Express search promo, SEO goals & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New test prominently showcases Google Express in mobile search resultsDec 29, 2017 by Ginny Marvin A test includes a new callout and ad treatment for the shopping program in mobile search…