How to Use Video Content to Sell

Shares 680 Wondering how video can support your sales process? Looking for tips on how to use video in your marketing funnel? To explore how video can turn leads into customers, I interview Marcus Sheridan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s…

Restaurant owners can now edit menu listings in Google My Business

Google My Business announced a new update on Thursday that is sure to make many restaurant owners happy. Restaurant owners who are managing their own Google My Business (GMB) listings can now access a new editor to create and edit the menus that may display in their listings in Google mobile search results. The editor…

4 Advanced AdWords Audience Targeting Tactics by @iambenwood

The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features…

Email Nightmares: The Journey, Episode 15

Shares 459 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 15 The Journey, a Social Media Examiner production. Episode 15 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to…

How to Turn Blog Posts Into a Video Funnel

Do you want more business from your blog posts? Looking for tips to qualify leads more effectively? In this article, you’ll discover how to warm up and convert prospects by turning blog posts into a three-part video funnel. How to Turn Blog Posts Into a Video Funnel by Serena Ryan on Social Media Examiner. Building…

Facebook promoted lies and conspiracy theories following Amtrak crash

Facebook just can’t help itself.  Following news Wednesday morning that an Amtrak train full of Congressional Republicans crashed into a truck, the social media site was soon promoting conspiracy theories and lies purporting to explain the sinister forces behind the tragedy that left one person dead.  SEE ALSO: This was the year we turned on…

3 Stupid Easy Ways to Drive Conversions by @stoneyd

I never realized it back then, but growing up in church, I learned an important marketing lesson: You have not because you ask not. That’s a loose translation of a Bible passage (I don’t recommend building an entire theology around that verse alone) that conveys an important point in life: If you want something, you…

How to Drive Traffic With Your Facebook Cover Photo

Shares 853 Want to drive Facebook traffic to your website without using ads? Wondering how your Facebook cover image can help? In this article, you’ll discover how to use your Facebook cover image to generate clicks that convert into leads. How to Drive Traffic With Your Facebook Cover Photo by Marie Page on Social Media…