How to Create Personalized Content for Your Social Media Marketing

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

LinkedIn Rolls Out 3 New Features for Company Pages via @MattGSouthern

ADVERTISEMENT LinkedIn is introducing new features designed to help companies stay better engaged with their employees. These updates will help keep employees informed so they can share the latest content from the company they work for. LinkedIn is also rolling out new tools to help companies optimize their pages. Here’s a rundown of all the…

Google’s voice AI resonates in new Pixel Recorder app

Google has released a sound recording application for its newly released Pixel 4 smartphone. Simply called Recorder, the app recognizes speech and uses artificial intelligence to produce a written transcription of the recording. Users can search for words and phrases as well as other sounds such as music and applause in recordings. The new Recorder…

TikTok Analytics: What Marketers Need to Know

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Location targeting available in Google Smart Shopping campaigns

Smart Shopping campaigns are Google’s machine learning-driven campaigns for product ads. They automatically optimize ad delivery across Google’s properties. As a newer campaign type, there have been settings and reporting limitations that have kept many advertisers on the sidelines. Until very recently, advertisers could not control location targeting. What changed. Smart Shopping campaigns used to…

3 Ways to Use XPaths with Large Site Audits via @seocounseling

When used creatively, XPaths can help improve the efficiency of auditing large websites. Consider this another tool in your SEO toolbelt. There are endless types of information you can unlock with XPaths, which can be used in any category of online business. Some popular ways to audit large sites with XPaths include: In this guide,…

How to Retarget Ads to Engaged Instagram and Facebook Fans

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

10 Email Marketing Tips to Boost Holiday Sales

Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent. But competition for consumers’ attention in the inbox is fierce year-round, and never more so than over the holidays. With the…

Instagram Stories Launches New Creative Features

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

When parsing ‘Googlespeak’ is a distraction

Over the almost 16-years of covering search, specifically what Googlers have said in terms of SEO and ranking topics, I have seen my share of contradictory statements. Google’s ranking algorithms are complex, and the way one Googler explains something might sound contradictory to how another Googler talks about it. In reality, they are typically talking…