Creating content is a process that has to get smarter all the time. Google is continually improving how it understands naturally expressed human language, as perfectly evidenced in its BERT update from last October. Google has said – and webmaster trends analyst John Mueller has echoed – that there is really nothing drastically new to…
How to Build Facebook Custom Audiences for Special Ad Category Groups : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to…
Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital…
5 Reasons Your Facebook Ads Manager Account Could Get Shut Down : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
ADVERTISEMENT What if I told you there’s a way to build an online empire through posting photos you love? And what if I told you those photos don’t even have to be your own? You’d shake your head. Impossible. But what if I told you someone actually went and did it? In fact, many people…
Facebook Messenger Changes Bot Policies: What It Means for Marketers : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
ADVERTISEMENT Instagram is rolling out a new feature that will allow users to group their following list into different categories. The new “Following Categories” feature groups the accounts you follow into lists such as: Accounts you see most often Accounts you least interact with Accounts sorted by earliest to latest followed Instagram uses data from…
ADVERTISEMENT If you had told me nine years ago that 250 million people would be scrolling through images on a site called Pinterest, I might have mistaken you for someone who was trying a little too hard to maintain your “early adopter” status. Yet, what was once a simple photo-sharing site, is now driving 33%…
We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020! This will be Danny’s first time returning to the SMX stage since joining Google in October 2017. In his keynote, Danny will share details about his transition from writing about Google to working at Google as…