Google’s Martin Splitt recently gave a detailed explanation of the difference between lab data and field data as it relates to testing tools. Field data is more reliable, Splitt says, as it’s an indicator of how real users experience and interact with a website. This topic was brought up during a Google Webmasters JavaScript SEO…
YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now it’s bringing product selection to these ads. Shoppable TrueView for action. In a new test, ecomm-erce advertisers can show products in their TrueView for action ads. When the users…
Twitter is testing a new feature that will allow users to record voice clips to publish as tweets. Voice tweets join the many existing ways in which users can communicate on Twitter – a list which includes photos, videos, GIFs, and plain text. “Over the years, photos, videos, gifs, and extra characters have allowed you…
[embedded content] Smart Shopping and standard Shopping campaigns provide various degrees of control and flexibility to merchants advertising on Google’s platform. However, advertisers need to be aware of the limited insights inherent to Smart Shopping campaigns, as well as what the metrics provided actually convey. During our Google Shopping session of Live with Search Engine…
How to Use Instagram Quick Replies to Streamline Engagement : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…
Google’s team of webmaster trends analysts discuss the intricacies of nofollow links in the first episode of the company’s new podcast. The podcast brings together Google’s John Mueller, Martin Splitt, and Gary Illyes to discuss topics related to search and share information about upcoming projects. In episode one of ‘Search Off the Record,’ Google reveals…
The lack of diversity in the advertising and marketing industry is not a new issue. There has been talk for years about the need for and benefits of diverse teams and the lack of Black and minority representation in the industry. We see the same in tech — lots of talk with little to show…
8 Ways to Use the LinkedIn Mobile App for Business : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
Google is updating the Search Console Performance Report with data related to the performance of recipe rich results. If you have Recipe structured data on your site 😋, you can now monitor your traffic using the Search Console Performance report 📈. You’ll find it in the Search Appearance tab. Learn more about the Performance report…
How Facebook Delivers Ads: What Marketers Need to Know : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…