Google’s Top 3 Metrics for Evaluating User Experience via @MattGSouthern

ADVERTISEMENT Google has defined a set of metrics site owners should focus on when optimizing for user experience. By defining these Core Web Vitals, Google aims to provide unified guidance for quality signals that Google says are “essential to delivering a great user experience on the web.” “Optimizing for quality of user experience is key…

Google’s Martin Splitt to join Live with Search Engine Land Friday

This Friday, Search Engine Land’s Barry Schwartz will host a discussion with Martin Splitt, Google Search Developer Relations on Live with Search Engine Land. Martin is extremely knowledgeable about how Google crawls and indexes all kinds of websites. So if you are having indexing issues with your HTML or JavaScript-based website then you won’t want…

How to Scale Valuable Facebook Lookalike Audiences

How to Scale Valuable Facebook Lookalike Audiences : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…

Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs

Omnichannel has been a buzzword for years in the retail industry and has been vaguely synonymous with digital transformation. But now there’s more urgency, as traditional merchants large and small are having to place more emphasis on technology, e-commerce and integrated online and offline experiences (e.g., BOPIS) during the pandemic. Shopify and Yelp make parallel…

How to Set Up Instagram Gift Cards Stickers

How to Set Up Instagram Gift Cards Stickers : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…

Facebook Live Video Updates: What Marketers Need to Know

Facebook Live Video Updates: What Marketers Need to Know : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…