Pro Tip: What it takes to build high-quality links

Older link building tactics have much less impact now, mainly because once everyone catches wind that they work, inboxes everywhere become inundated with quick and dirty pitches aiming to achieve the same success. The issue has impacted top journalists, as well, who are now tired of the same canned pitch emails about why they should…

Using Facebook Ads in Uncertain Times

Using Facebook Ads in Uncertain Times : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report…

Google’s got a new Shopping ad test — and it’s a weird one

Google is running a format-blending Shopping ads test that is, well, interesting. PLA + Text. The folks at SEMrush spotted this Shopping ad test Thursday. In the screenshot below, the product listing ad (PLA) for Body Candy Body Jewelry is accompanied by a text block below it with a blue linked headline and description (more…

LinkedIn Temporarily Deindexed from Google via @MattGSouthern

LinkedIn found itself deindexed from Google search results on Wednesday, which may or may not have occurred due to an error on their part. The telltale sign of an entire domain being deindexed from Google is performing a “site:” search and seeing zero results. That was exactly the case with LinkedIn earlier today: There were…

Google is suggesting searches based on users’ recent activity

Google is now surfacing suggested search queries based on recent activity. The suggestion appears as a link below the search bar with the modifying term bolded and italicized, as seen below. Google’s new search suggestion feature based on recent user activity. The personalized suggestions, first reported on by Android Police, can be quite nuanced. How…

How to Use Facebook Lead Ads to Book Virtual Shopping Appointments

How to Use Facebook Lead Ads to Book Virtual Shopping Appointments : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…

How to clear your Instagram search history

I think I speak for a large majority of people with Instagram accounts when I say there are few feelings worse than when someone unexpectedly sees your search history. My stomach drops and my mind starts to race as I attempt to remember the last few people I snooped on while searching on the app.…