How to Use LinkedIn Lead Gen Form Ads : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability to gather (or be presented…
It only took nine years, but Google+ may finally be worth something to users. Specifically, up to $12. Past users of the now-defunct social media platform were hipped to a potential windfall Tuesday morning by an ominous looking email that helpfully assured wary recipients: “You are not being sued.” At issue is at least one…
It’s one of the most common questions businesses ask when expanding their paid media presence. Where should I spend my ad money: Google search or Facebook ads? Another version of that question is: Which is better, Facebook Ads or Google Ads? The truth is, there isn’t a “better” when it comes to comparing the two…
How to Repurpose Audio and Video Content for Social Media: 5 Ways : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and…
On Friday, August 7, Search Engine Land’s Editor-in-Chief, Ginny Marvin, will talk with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns as a result of this change, and the impact marketers are already seeing due to Limited Data Use. As…
As far as mistakes go, Twitter’s notorious two-factor authentication boondoggle could end being a costly one. Buried deep inside the company’s Monday 10Q filing with the Securities and Exchange Commission is a note that the social media giant might end up on the receiving end of up to $250 million in fines. At issue was…
Want to rank well in search results today? Then you need to optimize your website. But what really matters today? In the good old days (circa 2009), Google reportedly used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10+ years. But one thing that hasn’t? You don’t need to…
Apps for Instagram Stories Video Editing : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report…
At SMX West earlier this year I asked Jennifer Slegg to talk to me about a topic she is very passionate about, Google’s search quality raters guidelines. Jennifer has been in the SEO industry for over twenty-years, and she has helped the community through her writing, forum moderation, social media involvement, speaking and much more.…