Popular WordPress theme Astra with over one million users has been suspended for five weeks. The punishment is in response to alleged violations of WordPress prohibitions against adding affiliate links into themes. Astra Theme Removed from WordPress Repository Following a link for the official Astra theme WordPress page shows that the theme is not available…
Oftentimes in the SEO community and industries in general, the concept of “enterprise SEO” is associated with website size rather than organization size. When in reality, enterprise SEO is a large-scale, strategic approach to search in an organization. There is no hard-pressed rule where if you have X number of employees, you’ve now crossed over…
Advanced Facebook Audience Targeting for eCommerce Businesses : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…
TL;DR: Learn to build your online presence with the Complete Digital Marketing Growth Hacking Certification bundle for $34.99, a 97% savings as of Aug. 7. Contrary to what it seems, digital marketing goes way beyond posting on Facebook and getting listed in Google. If you’re going to succeed as a marketer in 2020, knowledge of…
Major updates to the Facebook Chat Plugin for business websites allow it to be used by people who aren’t logged into Facebook. This will let businesses reach more customers through their website than before. In addition, a brand new design for the plugin is said to make conversations easier and more intuitive. Connect With More…
Google My Business (GMB) profiles now indicate when business hours were last updated. A small but important change, this happened roughly two weeks ago. Not a test. Some SEOs interpreted this as a test when it first appeared, but I confirmed with Google today that it’s not. In the examples below — both are London…
Google announced it has been working on upgrading the API for Google Search Console. Although Google said “the API is backward compatible and there are currently no changes in scope or functionality,” there are some changes you should be aware of. The changes. Google said that some may have “already noticed some minor changes, but in general,…
Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced last year when Google enabled them for search campaigns. These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover…
SEOs and site owners love to talk about various Google ranking factors. While we know content and links are still important signals, there is always chatter about elements that Google has repeatedly stated don’t actually affect rankings. Here are some of the signals that Google has said are not direct ranking signals in its Search…
Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google Ads. When logged-in users click on a Google lead form ad extension, some…