When advertisers upload a customer list, Google will now show them the estimated match rate (the percentage of the list that is usable with Customer Match) the company announced Thursday. Match rate data is also be available for previously uploaded customer lists as well. The estimated match rate is shown after advertisers upload a customer…
TikTok no longer considers “Asian women” a dirty phrase. The video sharing app has fixed an issue that censored the term in its automatic captions, saying that it was an “error.” TikTok introduced automatic captions in early April, testing it in the U.S. and Japan with the intent to eventually roll it out more widely.…
Google has added a new feature to report an indexing issue directly to their search team. You can access this feature in the footer of URL inspection help document and indexing coverage report document. Google is “currently piloting this in the US only and it should be fully available to all in the US within…
Your opportunity to learn elite, actionable search marketing tactics is here: SMX Advanced is happening for the first time since 2019, and it’s never been easier or more affordable to attend. Secure your All Access pass now for just $199 and join us online June 15-16. The agenda is live and ready for you to…
Good morning, Marketers, and today is World Intellectual Property Day, A long time ago in a galaxy far away, my first job out of college was as a legal assistant (I, in fact, did not graduate from Havard Law, but humor me). And when I wasn’t scanning every piece of paper that came into our…
Google has confirmed with Search Engine Land that it is doing away with the Q&A on Google search feature. This launched initially in India for searchers there in 2019 and now Google is telling those who submitted questions or answers that it will be going away. A Google spokesperson told us that this does not…
When many digital marketing professionals think of link building, their minds jump to the standard outreach process. One thinks of guides explaining how to craft the most optimal email subject lines when requesting inclusion in a publication, or perhaps they consider the best utilization of HARO. These methodologies can be quite effective, yet the return…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s get some things straight about some…
Google appears to be testing local car and auto dealership inventory in the Google Search results. Google has not commented on this news yet but you may be able to access local automobile inventory in the US by visiting google.com/local/cars. What it looks like. When you visit google.com/local/cars Google shows you a list of automobile…
Driving organic traffic to your site but not seeing enough conversions? Then your content might not be meeting the users’ needs. To drive conversions, you need to know what your leads are searching for and deliver engaging content that resonates. Join our next sponsored Search Engine Journal webinar on Wednesday, April 28 at 2 p.m.…