Microsoft Bing opens Content Submission API as beta

Bing announced the Content Submission API is now in more of a public beta phase after being in a private beta for over two-years now. The Bing Webmaster Team said now, in addition to the URL submission API, it now gives publishers and site owners “the ability to notify Bing directly about URL along with…

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced Tuesday at its Microsoft Business Applications Summit. The integration enables advertisers to use their customer segments from Dynamics 365 Customer Insights to reach users in the Microsoft Search Network and Microsoft Audience Network via customer match…

Best rates on SMX Advanced end Saturday – act now!

This is your last chance to save up to 20% on expert-level search marketing tactics that can help you generate more awareness, traffic, and conversions: SMX Advanced Super Early Bird rates end this Saturday, May 8! Attending SMX Advanced has never been this affordable… or this easy. No plane ticket, no hotel, no time out…

How companies (and you) can make social media accessible for everyone

Even as social media companies improve their accessibility features, there’s still a lot of work to be done before we get to universal access.  We talked to social media creators and disability advocates Chrissy Marshall and Molly Burke about how companies and creators can bridge accessibility gaps. Read more… More about Mashable Video, Social Media,…

Bing’s new shopping features emphasize comparison shopping

Bing has added aggregated ratings, expert reviews, product specifications and the ability to compare historic prices across sellers to its shopping search engine, the company announced Thursday. Examples of Bing Shopping results featuring aggregated and expert ratings. Image: Bing. Clicking on the details within a shopping result takes the user to Bing’s detail page for…

Case study: More content is not always better for ranking in Google

It’s common to hear “content is king” in the SEO industry. Although I agree with that statement, it should not be applied cart blanche for every single site in every single situation. In fact, there are cases in which adding too much low-value content can have the opposite effect for SMBs and local businesses. The…