Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority owners and operating partners. Yesterday, I woke up to a monumental piece of news: SEO news publisher Search Engine Land was purchased by marketing tool…
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. CTR tells you how well your message aligns with the people seeing it and whether you capture their interest.…
Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the growth of Google Travel represents an opportunity for those who adjust their strategy. SEO expert Lily Ray shared the Google Travel graph below on a…
Day after day of nothing to do other than scroll — on Insta, on TikTok, on YouTube. This was the reality for the teens of Social Studies, the FX docuseries that chronicled their lives as they slowly returned to the normalcy shattered by COVID. Esteemed photographer and documentarian Lauren Greenfield (THIN, The Queen of Versailles,…
In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website internationalization: Website structure Hreflang attributes Language selection Here’s what Splitt advises when managing these three components. 1. Website Structure Splitt discussed three ways to structure…
What do you do when people aren’t taking the climate crisis seriously? You make them part of the problem. That’s the narrative-altering tack taken by Act of Man, a new nonpartisan climate coalition and social activation that’s shifting the vocabulary around so-called “natural” disasters to center the increasingly essential role of human climate change in…
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand consumer behavior, and focus marketing efforts for a higher ROI. Google offers three tips: How To Benchmark Against Competitors Analyzing…
BlueSky isn’t trying to replace Twitter, all of a sudden. Instead, it’s making a pitch to replace Threads, Meta’s Twitter alternative. The social media platform created an account on Threads this week and immediately began pitching itself as an alternative to the site. Threads has come under fire lately for its haphazard content moderation and…
Social media has been a part of Americans’ lives for well over a decade and, in part because of its newness, some people argue that there is a dearth of research about its effect on us — particularly its effect on young people. For the first time ever, the Centers for Disease Control’s Youth Risk…
SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that we think you may find are worth the investment, depending on your needs. We’ll highlight key features, discuss use cases,…