How We Did It: Mastering Multi-Site SEO Case Study

Multi-site SEO is a complex but essential strategy for businesses managing multiple domains or subdomains. It’s not just about optimizing each site in isolation – it’s about creating a unified approach that ensures all domains work together to boost rankings and conversions. By building a cohesive digital presence, multi-site SEO helps businesses target different audiences,…

Meta suspends celebrity plane tracking accounts like ElonJet

ElonJet, the social media account that tracks Elon Musk’s jet, has been banned once again. But this time it’s not by Elon Musk and X, formerly Twitter. The account has been banned there since December 2022. (The platform allows an alternative version of ElonJet which posts Musk’s jet’s travels on a 24-hour delay.) This time…

How Page Performance Hurts UX & How You Can Fix It via @sejournal, @DebugBear

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. From a user’s perspective, a slow website can be incredibly frustrating, creating a poor experience. But the impact of sluggish load times goes deeper than just user frustration. Poor page performance affects search rankings, overall site engagement, E-E-A-T, and…

Google Expands Travel Feeds In Search Ads via @sejournal, @MattGSouthern

Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results. A Google support page reads: “When you link your Hotel Center to Google Ads, Google will automatically enrich existing Search ad formats with prices, images,…

A Guide To Robots.txt: Best Practices For SEO via @sejournal, @vahandev

Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the other hand, can improve crawling efficiency and mitigate crawling issues. Google recently reminded website owners about the importance of using…

Instagram announces new tools to fight sextortion and help teen victims

The swift rise of sextortion in the past year has put teens at a severe disadvantage against bad actors determined to blackmail them for money. On Thursday, Instagram responded to the ongoing crisis by launching a major campaign designed to prevent and thwart sextortion. The crime typically takes place on social media platforms, when an…