The internet is constantly changing, with websites appearing and disappearing and information being added or removed constantly. This makes it hard for people who study and analyze the internet or businesses to control their online appearance. It’s easy for things to get lost or vanish entirely. But there’s good news! There are web archives, like…
WordPress security scanner WPScan’s 2024 WordPress vulnerability report calls attention to WordPress vulnerability trends and suggests the kinds of things website publishers (and SEOs) should be looking out for. Some of the key findings from the report were that just over 20% of vulnerabilities were rated as high or critical level threats, with medium severity…
Buckle up, content creators — the all-new Adobe Express mobile app is now available on iOS and Android, and it’s packing a fresh glow-up with its bundle of new generative AI tools. In a nutshell, the same intuitive features powered by Adobe’s creative generative AI (Firefly) originally available only on the Adobe Express desktop version,…
TikTok is officially under investigation by the EU and that means everything that goes with it, including the company’s spinoff app, TikTok Lite. As of February, the European Commission (the EU’s executive branch) has been conducting a probe into TikTok’s compliance with the Digital Services Act (DSA). And on Wednesday, the Commission gave TikTok 24…
TikTok’s not usually one to copy features from its competitors; in fact, it’s been the other way around for a while now. But the video app’s answer to photo sharing apps like Instagram is here, with TikTok Notes rolling out in select countries. After several leaks heralding the arrival of the app, TikTok Notes is…
Over the years, search engines have encouraged businesses to improve mobile experience on their websites. More than 60% of web traffic comes from mobile, and in some cases based on the industry, mobile traffic can reach up to 90%. Since Google has completed its switch to mobile-first indexing, the question is no longer “if” your…
Snapchat users will now see a ghostly image hovering over their AI-generated images, as Snapchat joins other Big Tech companies using watermarking tech to battle AI misinformation and deepfakes. Images made using Snapchat’s AI tools, like the app’s extend tool and its recently launched Dreams feature, will be stamped with a transparent watermark (Snapchat’s ghost…
A newly released report alleges Big Tech’s ad transparency tools are failing across the board — with X scoring the worst at providing meaningful data that can help users, journalists, and advocates keep a watchful eye on scams and disinformation. If “ad transparency” isn’t a familiar term, that’s probably because it’s a somewhat counterintuitive concept.…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Sites can lose significant organic traffic from Core Updates without obvious patterns when analyzing rank changes. One hidden cause is subtle intent shifts. Two outdated models prevent us from seeing what’s really going on. One, we often think of user intent as transactional, navigational, informational,…
1. Check Your Direct Competitors’ Backlinks Since link building helps your site rank higher, we can assume that the highest-ranking sites on SERPs have lots of good backlinks. The same is true for your competitors who rank higher than you. And if there are a lot of authoritative sites linking to them, wouldn’t it be…