Crawlers. In the ever-evolving landscape of SEO, they’re a necessary evil. A critical component in ensuring that your content is discovered, indexed, and ranked by search engines. However, the traditional approach to SEO often involves a passive stance – waiting for search engines like Google to crawl your site on their own schedule. This can…
Google updated their guidance with five changes on how to debug ranking drops. The new version contains over 400 more words that address small and large ranking drops. There’s room to quibble about some of the changes but overall the revised version is a step up from what it replaced. Change# 1: Downplays Fixing Traffic…
Examples Of Personal Branding That Work Now that you understand the advantages of developing a personal brand, let’s look at a couple of real-life examples of professionals who have nailed their branding and reaped the rewards from it. David Perell Known as “The Writing Guy,” David Perell has built a strong personal brand around his…
Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they may also be considered more high-quality clicks from users who are ready to take action…
E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A-T strongly correlates with SEO success. In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly,…
The U.S. government is inching closer and closer to a TikTok ban, a move that would impact more than just TikTok. As Mashable reported over the weekend, the House passed an updated version of the ban with bipartisan support. If or when it makes its way to President Biden’s desk, Biden has signaled he will…
Google’s John Mueller answered a question about a WordPress site that was completely deindexed from Google Search after changing to a different web hosting platform. Mueller’s answer shows where to start investigating the reasons why that happens. Dropped From Index After A Site Migration A submitted question to the Google Office Hours podcast related that…
iPhone users in China no longer have access to some of the most popular messaging and social media apps. Apple was ordered by the Chinese government on Friday to remove Meta’s messaging app WhatsApp and its social media platform Threads from the official App Store in China. Along with Meta’s apps, Apple was also forced…
WordPress powers hundreds of millions of websites, but it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This review provides an overview of 25 leading alternatives to WordPress across key website categories. We explore user-friendly website builders like Wix, Squarespace, and Weebly, which…
Meta’s AI assistant, powered by the new Llama 3 model, will now incorporate real-time search results from Google and Bing. This integration marks a step forward in AI assistant capabilities and their potential impact on the search industry. You can access Meta AI within Facebook, Instagram, WhatsApp, Messenger, and the newly launched Meta.ai desktop experience.…